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Make it obvious: Make link to online registration form prominent in all your promotional materials and on your event website. If you send an invitation or print an ad, make sure your customers’ eyes are drawn to information telling them where to register online. On your event website, give large, prominent, obvious clues e.g. “Click here to register online” in big letters or have a big “Register” button. If you must provide phone and fax registration numbers, make them less prominent.
Simplify online form: Make sure your online form is clear, concise and easy to use even for internet beginners. Keep text and graphics to a minimum and use colours and fonts that are easy to read. A confusing or hard to read form will quickly discourage people from registering online and make you look unprofessional.
Provide incentives: Bribery is a great way to get people to do something. We all have a price. Offer incentives to customers who use your online registration system. Offer discounts or random draw prizes, for example, available exclusively to online registrants.
For more ideas and advice about online registration, please visit our website at www.eply.com or feel free to contact us at info@eply.com or 1.800.507.3759.
Jim Romanik is the President and founder of ePly Services Inc. (www.eply.com). ePly provides custom online registration and payment processing services for conferences, business meetings and other events.