Mama, I Ain't Spending Another Dime!

Written by Gauher Chaudhry

Continued from page 1

In 2001, I raisedrepparttar price of running an ad in Cool Cash Ezine, but atrepparttar 101198 same time reducedrepparttar 101199 number of classified ads to only a maximum of five ads per issue. I also took it one step further by guarantying a certain amount of click-thrus depending on which sponsor adrepparttar 101200 advertiser purchased.

<-- For example -->

Sponsor #1 - $50.00 (This ad will appear just afterrepparttar 101201 table of contents. Guaranteed 50 clicks)

Sponsor #2 - $35.00 (This ad will appear afterrepparttar 101202 editor's comments. Guaranteed 35 clicks)

Sponsor #3 - $25.00 (This ad will appear afterrepparttar 101203 "Business Building Articles" section. Guaranteed 25 clicks)

Sponsor #4 - $20.00 (This ad will appear afterrepparttar 101204 "Cool Sites" section. Guaranteed 20 clicks)

Sponsor #5 - $15.00 (This ad will appear afterrepparttar 101205 "Stress Relieving Humour" section close torepparttar 101206 end ofrepparttar 101207 ezine. Guaranteed 15 clicks)

<-- End of example -->

By guarantying results, I am telling my advertisers that I will assume some ofrepparttar 101208 risks of your ad and will make sure that they receive a certain amount of clicks. If they do not getrepparttar 101209 desired number of clicks, I will either run their ad again in repparttar 101210 same ezine or in another ezine until they getrepparttar 101211 number of guaranteed clicks.

If you noticerepparttar 101212 ads in this issue of Cool Cash Ezine, you will see that allrepparttar 101213 urls are redirect urls going throughrepparttar 101214 site. This is so I can trackrepparttar 101215 results of my customers' ads. I can also show themrepparttar 101216 results and suggestrepparttar 101217 next course of action that I feel will benefit them.

Advertisers want results. Give it to them and they will give you more of their business.

Pay-per-click search engines are a prime example of web sites that offer pay only for performance. You only spend money when you get results. Using search engines such as, you could literally bring thousands of visitors to your web site for as little as a penny per click.

Maybe I have started a new trend for ezine advertising? Regardless, I do know that I am going to have to increaserepparttar 101218 guaranteed number of click thru's as time passes. That isrepparttar 101219 reality of Internet marketing.

Bend over backwards to help your advertisers and believe me, they will catch you if you fall. Advertising should be a full fledged partnership where both parties end up happy.

If you do not differentiate now, then you will surely be out of business inrepparttar 101220 future. If you provide advertising for customers, show themrepparttar 101221 results.

If you are an advertiser, tell your mama that you ain't spending another dime until you see results!

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business!


Written by Harry Picket

Continued from page 1

Some PPC's are tightly controlled, limitingrepparttar number of sites linked to any keyword, or reserving keywords and phrases to a small number of clients. Some even have evaluators that review each site to guarantee that keywords match site content. With this class of PPC engines, when someone clicks through to your site, you know you have a serious prospect.

The cost on PPC sites is usually only a few cents per click through, and can representrepparttar 101197 best advertising money you'll ever spend. That doesn't mean you only spend money on PPC advertising. Some PPC engines allow you to earn money by referring other website owners torepparttar 101198 PPC.

You can earn a commission on every service they purchase, or you can earn a few cents for every customer who clicks through to a site you referred. If you refer a lot of sites, it's possible that your income will be more than what you're paying, and you'll be advertising for free!

The Internet has become so big that it's like standing inrepparttar 101199 middle ofrepparttar 101200 Library of Congress trying to find a single book. Let pay-per-click put your potential customers right in front of your pages.

Harry Pickett works in partnership with Bill Burdin, the creator of, the newest and most innovative Pay Per Click search engine on the web. Find out how you can promote your business AND earn extra cash from this new and creative web advertising tool. Check it out now at

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