Making the most of podcasting

Written by Steve Nichols

Continued from page 1

To fully enjoy what podcasting is all about, you will need to download special software to "tune in" to these podcasts. Called an RSS newsfeed aggregator, this allows people to search for podcasts onrepparttar net and automatically download them.

As I reported in my feature “Adding streaming audio to your web site or intranet” (click here to readrepparttar 140350 feature), audio is fast, friendly, breaks down barriers and is very compelling - you just have to click on that button!

If you can produce audio programmes usingrepparttar 140351 techniques outlined in that article it is very easy to make them downloadable as MP3 files suitable for an iPod or MP3 player. To see what I mean, just right click and save this link to listen to a six-minute podcast about CiB, recorded with Ken Runicles, CiB chairman at last year’s conference and awards, (1MByte, MP3 file). If you haven’t got MP3 support in your browser you can listen torepparttar 140352 programme viarepparttar 140353 net by clicking here.

For another example right click and save this audio example about MG Rover (4Mbyte, MP3).

But how could you use podcasting in your company? The only thing stopping us is our lack of ideas.

Further reading:

Find out about podcasting at:

Find a podcast for you at

Find out more about streaming audio by reading Steve Nichols’ feature at

Steve Nichols ( runs InfoTech Communications and is editor of this web site. InfoTech specialises in online communications and has acted as intranet consultant and trainer for many blue-chip companies including Aviva, AWG, Shell, BT, Standard Life, HBOS, BNFL, Accenture and Australia New Zealand Bank.

Is there a right time to publish on an intranet?

Written by Steve Nichols

Continued from page 1

So core periods of between about 10am until noon and 2pm -3pm seem favourite.

But my own experience shows that mornings are usuallyrepparttar busiest as workers attend to mail, e-mail and generally clearrepparttar 140349 decks. This is not a great time for checking intranet news feeds, unlessrepparttar 140350 stories are short and torepparttar 140351 point.

My experience withrepparttar 140352 IC e-zine tends to bear these findings out. I am able to monitorrepparttar 140353 response torepparttar 140354 e-zine in minute detail and in real-time too. As soon as it is published I can see how many people are reading it and what they are clicking on. The difference in readership between editions that have been published during mid morning and mid afternoon have been dramatic.

The consensus seems to be that about 2.45pm on a Wednesday afternoon isrepparttar 140355 sweet spot. Even so, I can guarantee that I will receive "out of office" responses from around 5% of recipients, proving that you will never catch everyone allrepparttar 140356 time.

Either way, "when" you publish must be as important as "what" you publish if you expect people to read it.

If you publish corporate material on an intranet presumably you want staff to read it. Yet how many communicators really think about when is the right time to publish for maximum impact? Steve Nichols of InfoTech Communications takes a closer look.

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