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To fully enjoy what podcasting is all about, you will need to download special software to "tune in" to these podcasts. Called an RSS newsfeed aggregator, this allows people to search for podcasts on net and automatically download them.
As I reported in my feature “Adding streaming audio to your web site or intranet” (click here to read feature), audio is fast, friendly, breaks down barriers and is very compelling - you just have to click on that button!
If you can produce audio programmes using techniques outlined in that article it is very easy to make them downloadable as MP3 files suitable for an iPod or MP3 player. To see what I mean, just right click and save this link to listen to a six-minute podcast about CiB, recorded with Ken Runicles, CiB chairman at last year’s conference and awards, (1MByte, MP3 file). If you haven’t got MP3 support in your browser you can listen to programme via net by clicking here.
For another example right click and save this audio example about MG Rover (4Mbyte, MP3).
But how could you use podcasting in your company? The only thing stopping us is our lack of ideas.
Find out about podcasting at: http://www.podcastingnews.com/articles/What_is_Podcasting.html
Find a podcast for you at http://www.podcast.net/
Find out more about streaming audio by reading Steve Nichols’ feature at http://www.infotechcomms.co.uk/info10.htm
Steve Nichols (email@example.com) runs InfoTech Communications and is editor of this web site. InfoTech specialises in online communications and has acted as intranet consultant and trainer for many blue-chip companies including Aviva, AWG, Shell, BT, Standard Life, HBOS, BNFL, Accenture and Australia New Zealand Bank.