On a typical site you probably have several subpages. But there's nothing that says these pages have to start at very top of page. If you put a bookmark or name tag right after headline (call it "TOP" so it sounds harmless and appropriate) and then add "#top" after page.htm in all your internal links and navigation. This will move headlines off top of screen on all subsequent pages in site. Some browsers seem to treat this a little different at times and it's still visible if they scroll up, but it still looks alright.

See http://www.cheapest800.com?heading for an excellent example of this on all internal subpages.

Exciting design doesn't always look as attractive to search engines. So this lets you give search engines what they want, a clear understanding of what your page is about, and still make your pages attractive to visitors. Now, by making title, meta tags, headlines, alt tags, page text and even a few comments and directory names thrown in for good measure, all focus on this unique line you'll rank as high as possible for your chosen phrase. Now you can have your design and your search success at same time!

The old man may have offered a genuine bill. He may only want a bottle of wine. He may be trying to cut a deal because no local shopkeeper will take bill as real.

Jeffery may have stolen suit and shoes, and be pushing counterfeit bills. He may only be scratching for enough to get himself on a plane and out of state before he's arrested. Heck, serial killers are often gracious types.

But Image Is Everything Initially

Most anyone would risk ten bucks for a hundred offered by a fellow in an Armani suit. And most would ignore same offer from old man above. It's just way things are. There's no right or wrong about it.

When you approach that office to close big sale, you want to be certain you are well groomed and that your clothes are appropriate. And once inside, you will behave as if your wallet is stuffed to overflowing with hundred dollar bills. The latter matters most when wallet is empty.

Why? Because unless you radiate this image, that fellow behind desk is not going to go for your deal, no matter how good it may in fact be.

Put Your Site Into An Armani Suit And Guccis

This is image your site must present. A visitor must capture it all in a glance, even before reading your headline. The overall visual impact sets initial bias in your visitor's mind. If this impact and your headline do not bring immediate interest, your visitor will be history. He or she will not care one whit about great offer you were unable to make.

At least for your website, image *is* everything. That first impression matters more than anything else on your site. For if a visitor does not linger long enough to read your fantastic offer, you can't make sale.