When you’re ready to go, shut off phones and start recording (it’s also a good idea to have a script in front of you). Record your tape in less than 60 minutes. Play it to your friends, make any changes you think might be worthwhile based on their advice. When you’re happy with final product, create some duplicates (or get someone to do it for you) and then start selling your product on Internet – It’s that easy!

Making your own DVD information product If you think your idea is an exceptional one, or something that could work better visually, then you might consider producing your own DVD of Special Interest Video (SIV’s). This type of information product (often referred to as Guerilla Video) is becoming more popular as required production technology becomes more accessible. Anyone with a DVC, a computer and some editing software can now make fairly professional looking DVD’s.

DVD’s like tapes and CD’s are also more valuable in terms of what your customer might pay for them; although they are more expensive to produce, people are more likely to pay extra money to watch a DVD (especially if it can show them how to do something instead of having to listen or read about it). For example, showing someone how to dance or swing a golf club would be much more valuable then telling them how to do it. Remember that ‘if you can’t do it, get someone else to’ principle applies for DVD’s and audio information products as well. It will cost you a little extra, but will usually be worth it in long run. Regardless of your current level of video expertise, if you have basic equipment, you can produce your own SIV. The first time around, you should consult with a sound and lighting technician and hire a video editor who can help you assemble your masterpiece. Picking a topic and selling it I probably should have covered this at beginning? Anyway, by now you’ve probably got 3-4 ideas for your own e-book? If not, you’d better get brainstorming!

Have you ever trained an animal? There’s a product right there. Do you have a fantastic way to save money? There’s another product. Do you know how to build anything? That’s definitely a product. There’s potential for information products all around you. The most important thing is that you research you target market properly and find out what they are interested in. A great way to do this is to post a short online questionnaire which you can advertise through pay per click Google Adwords. You could offer to give away a free copy of your product to anyone who helps you out with your market research.

Before marketing your product, decide how much it’s worth: as a rough guide, you can sell an audio tape for at least $10 - $30 or a series of tapes for a lot more (depending on subject) and you should be able to double that price for a CD or DVD product. At end of day you really have to test your price -you need to understand how much market values your information. If your product can help other people earn money, you should be able to sell it for $97 per unit or more. If you’re trying to market a dog grooming manual you may find it more difficult to generate good returns – you must pick your topic carefully. Some killer website copy, targeted ads and packaging can all help add value to your product. You will also need a merchant account so you can accept payment for your information product. Visit http://www.profitpuppy.com/accepting-payment.htm to learn more about merchant accounts.

E-books, tapes and SIV information Products can be ideal business to start - they are easy to produce, simple to ship, and enjoy high returns because people aren’t paying for physical form product is delivered in. Remember, that after you’ve completed your product, you’ll be making nearly 100% profit (that’s if people are interested enough to buy it). For example, if you produced just 1 DVD and can sell 500 copies at $50 a piece, you stand to make $25,000…

Regards, Rob Rawson Please feel free to forward this to any of your friends, workmates, or colleagues. To subscribe to Ecourse, please visit Profitpuppy.com You may reprint/republish any of following articles on your own Site, in your own ezine, auto-responder series, product, bonus items, or any other format you wish as long as you adhere to following: 1. The article must not be altered in anyway and links must remain active 2. You must not abuse Internet in anyway, shape, or form with ANY of your online marketing. This includes but is not limited to sending unsolicited commercial email (SPAM), abusing online forums, using copyrighted materials without permission, or infringing on trademarks of others.

(5) If possible, work with speaker to use either her core message or speech title as part of background in booth. This not only reinforces a learning point, but identified your company to all attendees and not just ones who attended a session.

(6) Print up a postcard with your company information AND speakers key learning points. Mail it after trade show to everyone who attended conference. In fact, a really classy gesture is to write a cover letter about your company and WHY you sponsored speaker. Mail it in a hand-addressed envelope and enclose a wallet-size card with speaker's main points.

(7) Consider hiring speaker to follow-up with attendees by sending out a regular article or newsletter by e-mail sponsored by your organization. This reinforces speaker's message for long term results and provides additional exposure for your organization.

(8) If fit is a good one, consider sponsoring same speaker within your organization. So often, rank-and-file employees do not get to attend conferences. The prevailing view that "sales and marketing have all fun" can be countered if you bring what your learned back to corporation. And continuing education is one of top three retention factors.

To sponsor a speaker for a one-hour session leaves value and opportunity on table. When you match association's needs with your business objectives and strategically avail yourself of whatever services a professional speaker can offer, everyone becomes a winner!

(c) 2004, McDargh Communications. All rights reserved. Reprint rights granted so long as article and by-line are kept intact.