Continued from page 1
Advertisers will also flock to search portals that are industry-specific, as they appreciate unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service.
Consider niche search engine, Alarm Tools - http://www.alarm-tools.net . The traffic this portal attracts will be of significant interest to manufacturers of security equipment or emergency supplies. Imagine targeted traffic that an alarm company could receive from a link in above search directory.
Comtemplate quality traffic a financial planner could glean from an RSS search directory focussed on finance and investing at http://www.finance-investing.com .
Locating topic-specific search engines is not all that difficult. Consider using resources provided by Search Engine Watch, Web Search Engines, and Search Engine Guide to locate engines that are topic-specific:
Search Engine Watch - http://searchenginewatch.com/links/article.php/2156351 Web Search Engines - http://www.web-search-engines.net/directory/topic-specific.html Search Engine Guide - http://www.searchengineguide.com/searchengines.html
Qualified 'clickers' or interested buyers is what it is all about; whether you are selling a product or advertising, more targeted traffic better fit. As an advertiser, consider topic- specific search engines. As an online marketer, consider creating a niche search portal, as market is ripe.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.