It’s quite challenge to write about yourself and really expand on your talents. You have to convey your work and yourself from almost another person’s perspective. Imagine yourself as a Public Relations Specialist and you were just hired to write about an artist or writer. What are some things you would need to know about that person? What strong points do you want to enunciate about this person’s life and accomplishments? What active role does this person assume now?

You don’t have to be overly personal but you really want to give your audience a sense of who you are. Let them know how you began your career. Write about your technique or your style. It is possible to be personal but also professional. You may have to work on several drafts until you get a nice flow of words and a functional biography. The time you put into writing this valuable piece of information will pay off by getting people to take notice in something very dear to you, your purpose. So share your passion with your audience. You just may notice that your enthusiasm might be contagious.

You want to have a short version (100-150 words) of your biography and then a long version (500-1,000 words). It’s advisable to work on your long version first so then you can easily copy a short version by taking excerpts. As an example you can view my biography online: http://www.silencespeaks.com/artist/artist.html. I had a shorter version posted several months back, but because of numerous requests to know more about me, I had to rewrite it. You may experience similar feedback from your viewers. The long version will be for your website and shorter version will be used for promotional websites that commonly limit your biography to 100-150 words.

You can also write a statement about your work. A statement simply is a personal claim about your work or perhaps on what inspires your work. Get creative here and really just type what you feel you need to express about your creativity. I was asked for an artist statement back in 1999. I had no clue what that was but I wrote one down. I’ve used same statement ever since. You can view it online to get an example: http://www.silencespeaks.com/artist/artist.html

Take time to really write down your talents and accomplishments and don’t be afraid to express them in your content. The more people learn about you, more they will be able to relate to you.

Your challenge for this month is to create a full length and short version of your biography. As a bonus create an artistic statement if you would like. Read other artists’ or writers’ biographies and ask yourself which ones interested you and then explain why. Which biographies had strong statements, which ones were weak? Then take that information and apply it to yourself. Evaluate what traits you want to express, organize an outline, and then write your biography.

What next?

If you know there is a market for product you are going to create then good. If not, don't create it, only create a product for already existing markets. It makes it a thousand times easier to sell.

All you do is write advertisements where your target market is likely to be, and in style they would talk, and you should make some sales. That is very basics of it though. In reality, to maximize your sales you have to do A LOT more. But I focus on that in other articles.

Okay now what?

You try to automate your ordering system as much as possible, giving you more time to focus on marketing. Then what? Well, that's bare bones of it, your done starting up, rest is maintenance.

Summary:

Pick a hobby which you enjoy and have a good knowledge of Find out target market for your hobby/chosen business Discover problems which your target market has and possibly create an ebook which solves it Or find out things they want, then provide them. Advertise directly to your target market Automate ordering process