With so much at stake, indecision, inaction or mistakes born of misplaced self-confidence (“It can’t happen to me”) can be expensive--especially in periods of economic uncertainty. Yet this generation, which has known nothing but prosperity, is not used to doing without. Handed choice of paying health insurance premiums or maintaining their savings and other financial security plans--and forgoing their cell phones or hanging up their social lives, many of these young people make wrong call.

Setting priorities can be critical and shouldn’t be ignored no matter what circumstances we find ourselves in, That’s one reason why realistic expectations should be communicated to consumers in this or any other age group. A difficult pill to swallow, but exactly advice young families in that difficult position should hear.

How to Reach The Millennials

Generation Y is generally more comfortable using Internet as a research tool to aid in making saving and investment decisions, rather than as a means for on-line banking or trading. “To effectively reach youngest generation of adult Americans, whose lives are being shaped by digital media, marketers must deliver smarter, more sophisticated messages and build brands with them rather than for them,” a study by advertising firm, Saatchi

Of course there are many more items I could add to this list however I am sure you get my meaning.

This is not to say that I have not been guilty of such things above, I am also human and have made same mistakes. However in doing so, each time I have quickly withdrawn fault for my heart and soul always keeps me on my ‘toes’ to what is right and wrong.

Now for some of you reading this you may say, but all is fair in ‘peace and war’ of business doings.

But at end of day, if your son or father or best friend were your customer, would you take such advantage? I doubt not!

On retiring of your life, will you look back on ‘money you made’ or (more likely) will you look back on how you conducted your life?

For whether you are religious or not, I believe this. Humanity has a common value, not one that religions tend to take on as their own but a value that we as all humans are born with and one in which cannot be removed.

The value is ‘to improve our selves and within right environment and context, help all others do same’.

So if not, and this is only for you to judge in your own mind, start ‘honoring’ yourself, your business and your customers and rewards will be much more than you can imagine.