Making Your Free Ads Work For You!

Written by Kristy A. Taylor

Continued from page 1

That leads me torepparttar two-step system. What you will need:

~ an autoresponder (free is fine, but doesn't look as professional when it's laden with 3rd party ads).


~ a direct response one to two page mini web site.

An autoresponder will allow you to use your two-liner very effectively. The prospect will know thatrepparttar 101032 information (this is where you can placerepparttar 101033 much longer ad copy that is usually supplied with affiliate programs, but please try to rewrite some of it in your own words) will be delivered to them instantly, and you will be able to capture their e-mail address in order to send follow-ups ifrepparttar 101034 'fish' aren't biting. Remember, it has been said that a prospect will need to see an ad approximately seven times before they will buy.

A direct response mini site presentsrepparttar 101035 prospect withrepparttar 101036 ad copy, similar to your first autoresponder message, and immediately offers them a way to orderrepparttar 101037 product, as should your autoresponder message.

Both of these methods work quite well, and implementing them is really a very simple process. Be simple, be direct and above all else, be quick. The Internet has changedrepparttar 101038 meaning of customer service; people are no longer willing to stand in line or wait forrepparttar 101039 mailman. They want their product and they want it now! So you need to be - IMMEDIATE!

Kristy A. Taylor is the publishing Editor of Digital Dollars Ezine, dedicated to helping others earn their share of digital dollars. To subscribe to this free e-zine and receive free subscriber ads and products, send a blank e-mail to: or visit

How to Get People to Read Your Ads Like CRAZY!

Written by Neil Moran

Continued from page 1

Rule Three:- The Copy

Always overstaterepparttar product, but withinrepparttar 101031 bounds of truth and reasonableness!

For some reason long copy, sell books. People will actually read an entire page of text ifrepparttar 101032 story is strong enough. For straight products,repparttar 101033 body ofrepparttar 101034 text really just givesrepparttar 101035 feature and benefits, together with a slight allusion to an improvement in lifestyle.

A classic piece of rubbish forrepparttar 101036 security book would be:- "We at ACME security have been leaders inrepparttar 101037 field of home security for over seventy years, winningrepparttar 101038 Queens award for industry on at least five occasions."

So what? Who cares? What's that got to do with ME?

Here's an important little technique that can be used to fascinate your readers. It'srepparttar 101039 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then staterepparttar 101040 exact opposite in your advert.

We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply staterepparttar 101041 exact opposite. Like this:- Why leaving doors UNLOCKED can sometimes be better than locking them.

"How can this be?" you ask yourself.

Why fitting a car alarm can sometimes result in car thieves flocking to break into your car.

"What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said)repparttar 101042 opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear ofrepparttar 101043 easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Getrepparttar 101044 idea?

To sum up, your headline must grabrepparttar 101045 reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot.

Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer....

Neil Moran Discover how you can turn one FREE Traffic generating website into an UNLIMITED source of traffic and referrals for your business! by sending a blank email to:- or visit

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