Making Your Contacts Work For You

Written by Sue and Chuck DeFiore

Continued from page 1

Now, mind you, this is notrepparttar first time this has happened to me, and I know it won’t berepparttar 147320 last. So for those of you who never offer one iota of advise to someone you are speaking with unless they pay you for it, see what you are missing out on. Remember, it is not always aboutrepparttar 147321 money, and if you make it so, you are losing out on A LOT of money and more importantly, good will and enhancing your reputation in your community.

Copyright 2005 DeFiore Enterprises

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years,and we can help you too! To see how, visit

Successful Promotion is a State of Mind

Written by Wendy Maynard

Continued from page 1

1. Newsletter: A newsletter can establish you as an authority. It makes a great direct mail piece that will give you ongoing contact with your customers and prospects. A dynamic and interesting newsletter can mean new business. Formatting tips: Provide a lot of useful information in easy-to-read paragraphs. Use short words. Make sentences brief. Illustrate your ideas with cartoons, photos, and graphics.

2. Brochures: Brochures can convey extensive information about your business. The best brochures include graphic images - use photos, graphs, illustrations, and diagrams. But, make sure you also include written copy about your organization andrepparttar services that you offer. Offer your brochures to current customers to pass along. Hand them out at events and trade shows.

3. Press releases: Make sure your press releases are well written and news worthy. Your release should reinforce and build upon your business identity. If you are submitting it to a newspaper, include an appealing photograph. Tell a story about a client you have helped, or discuss new technology your company is implementing.

4. Special events: Events raise awareness of your business and they provide a service torepparttar 147319 community. Try creating or sponsoring an event that will be of interest to your target audience. As people begin to associate your organization withrepparttar 147320 event, you derive publicity, goodwill, and new leads. Another option is for a business to partner with a non-profit organization as fund-raising co-sponsors. Try offering seminars and workshops that feature you asrepparttar 147321 expert.

5. Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit Kinetic Ideas at for more free marketing wisdom. Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter:

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