That leads me to two-step system. What you will need:

~ an autoresponder (free is fine, but doesn't look as professional when it's laden with 3rd party ads).

OR

~ a direct response one to two page mini web site.

An autoresponder will allow you to use your two-liner very effectively. The prospect will know that information (this is where you can place much longer ad copy that is usually supplied with affiliate programs, but please try to rewrite some of it in your own words) will be delivered to them instantly, and you will be able to capture their e-mail address in order to send follow-ups' if 'fish' aren't biting. Remember, it has been said that a prospect will need to see an ad approximately seven times before they will buy.

A direct response mini site presents prospect with ad copy, similar to your first autoresponder message, and immediately offers them a way to order product, as should your autoresponder message.

Both of these methods work quite well, and implementing them is really a very simple process. Be simple, be direct and above all else, be quick. The Internet has changed meaning of customer service; people are no longer willing to stand in line or wait for mailman. They want their product and they want it now! So you need to be - IMMEDIATE!

Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) number of times your ad is displayed and (2) position, one through eight, in which your ad appears. The advertising rates are as follows:

Position 1 - $15 per thousand ads shown Position 2 - $12 per thousand ads shown Position 3 - $10 per thousand ads shown Position 4 - 8 $8 per thousand ads shown

The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software such as 'FrontPage 2002.' Or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) as title of your ad. This will increase your clickthrough rate considerably.

When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance in search results, but it will also increase your clickthrough rate.

Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing best.

Google AdWords provides Internet marketers with a cost- effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did.

For further information, visit Google AdWords: http://adwords.google.com