Remember what a picture’s worth. Photographs add interesting elements to your piece—as long as you use something more creative than traditional “smiling head” shots. If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black.

Don’t ignore details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running document through spelling and grammar checkers, have someone proofread it—preferably someone who hasn’t seen article before. He or she will be more likely than you are to catch any errors.

Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and postal and e-mail addresses.

Cost Cutters

Looking for ways to cut your newsletter costs? Here are a few tips:

Team up with another business that reaches out to similar prospects. Split content—and cost—of newsletter.

Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.

Get prices from at least three printers, and let them know you’re soliciting multiple bids for job. Competition can help you get a better price.

Offer an e-mail option. This allows you to save on postage and printing, but send it only if customers ask. New laws are cracking down on unsolicited e-mail.

We’ve found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news, you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.

We have used newsletters as both a marketing mechanism and a cash flow source.

Copyright 2004 DeFiore Enterprises

Your guarantee will help you to get more of your visitors to purchase your product by taking risk off of them.

6. Offer an affiliate program to your visitors and customers.

View your affiliate program as a partnership between you and your affiliates, and provide your affiliates with promotional items that they can use to begin selling your products as quickly as possible.

For example you could provide them with different size banner ads to place on their sites, sample ezine ads, sample recommendations, and email courses.

If you write articles you could also let your affiliates publish your articles with their affiliate URLs in your resource box.

7. Publish an affiliates newsletter.

Your affiliates newsletter can help you to share with your affiliates tips and strategies they can use to successfully promote your products.

Your affiliates newsletter can also keep your affiliates up to date on any new sales and promotions you have going.

In addition, your affiliates newsletter can announce to your affiliates when you have a new product or products that you are offering that they can earn commissions on by promoting to their subscribers or visitors.