If your product or service can somehow offer a solution (even a small one) to one of these two dilemmas, you stand a great chance of getting some publicity.

Perhaps you own a resume service that has an exceptional rate of success for one reason or another. Phrase your release so that it helps to solve unemployment crisis (and does not blatantly promote your business) and you'll perk up some journalist's ears.

--- Get In Line With Seasonal Events

The change in seasons always makes news. In summertime, you'll find stories on safe vacation travel or best airline deals. At end of year there is always coverage pertaining to New Year's Resolutions and how to keep them. Fall is generally a great time for gardening-type businesses to remind everyone to plant now so their yards will look fabulous come springtime.

If your company can offer some viable information pertaining to seasonal events, a press release might be in order. Writing a release outlining how your online travel agency always gives clients a "vacation safety" package that has proven to "save day" in past will bring out some interest in local (and maybe national) media.

Above all, use your imagination. Pay attention to newspapers, television news and magazines you come in contact with. Notice types of stories they cover and then write a release that falls in line. You will soon be able to create news where none previously existed and gain some free exposure for yourself in process!

Diane C. Hughes * ProBizTips.com

3) State your guarantees immediately. If you guarantee that customers will be pleased with your product or service, tell them. If you offer a money-back guarantee, say so. This helps to build confidence. As we all know, people buy from those they trust.

4) Build a relationship with your visitors. People also buy from those they like. Get personal. Use your "about us" page to its fullest. Make language friendly, and let visitors know you are a real individual who cares about their problems and has a viable solution for them.

5) Offer multiple payment options. Giving your visitors choices is always a good thing. This lets them feel as though they are in control.

6) Make yourself easily accessible. Give a physical address and even a phone number on your site. Let visitors know that should they have questions or problems you’ll be there to help them.

As you can see, all of above relate to building trust and making buying process a quick and easy one. These are two fundamental, but vital, areas of Internet marketing that many people overlook.

Once you have your site spiffed-up and ready to convert - then and only then begin driving traffic to it in droves. You’ll see a dramatic increase in sales!

Diane C. Hughes * ProBizTips.com