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(2) Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus attention of a visitor. Place them at a single page location, at center or all at left side for instance. If you use more than one and they are scattered all over page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye.
Banners can also give you problems if there are two many and not well organized. Pay attention to color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have highest clickthrough rates.
(3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn't and never will build sales out of potential prospects.
A few further resources that are of particular interest here are
(1)http://www.internet-marketing-research.net , (2)http://www.infoplease.com/spot/colors1.html , (3)http://psychology.about.com/library/weekly/aa031501a.htm .
As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Online Home Based Business Resources site.