Continued from page 1
(2) Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus
attention of a visitor. Place them at a single page location, at
center or all at
left side for instance. If you use more than one and they are scattered all over
page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye.
Banners can also give you problems if there are two many and not well organized. Pay attention to
color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have
highest clickthrough rates.
(3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide
visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn't and never will build sales out of potential prospects.
A few further resources that are of particular interest here are
(1)http://www.internet-marketing-research.net , (2)http://www.infoplease.com/spot/colors1.html , (3)http://psychology.about.com/library/weekly/aa031501a.htm .
As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in
right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.
