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Quality. As you can quickly see, you get better quality when you don't rush your marketing. A top writer can take several weeks to write your sales letter. We've worked 7 days a week to improve speed for good writing, but long copy can take a professional writer several days of full-time work to complete. Many expert designers like to flesh out several versions of your ad, web site look, or logo before deciding on best. That, too, takes time.
Price. Planning your marketing well in advance can save you lots of money. Let's say you started planning this year's ad plan way back in October of last year. Today you would be taking full advantage of advance ad buys, slack times for media, maybe be in line to get cheap regional or remnant space in national magazines.
More than anything else, planning your marketing well in advance will help you avoid knee-jerk moves. Most marketing efforts fail because owner pulls plug too soon and starts a new plan. Insisting on taking your time will make your marketing more consistent and effective.
Once you've marketed your way into hearts of your customers, a great tactic is to find a way to keep them coming back. A great restarant down street from me devised a great plan during this past holiday season:
When I went to cash register to pay my tab waiter handed me a $15 gift certificate. "That's a gift to thank you for coming in each week," he said. How can this struggling restaurant afford to give away gift certificates?
I noticed a big pile of these gift certificates next to cash register. Obviously they were handing these freebies out to all their customers.
It's a very smart move. While $15 is a nice amount, my tab always comes to more. I'm sure that is case for almost all their customers. During cold, dark months of January and February when others restaurants have lots of empty tables, this little restaurant is packed with customers returning with their gift certificates. The amount deducted from each tab is considered a small price for having place filled during otherwise slow months.
Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at http://DrNunley.com Reach Kevin at mailto:firstname.lastname@example.org or 801-328-9006.