If auctions are not your thing, then classifieds can be something that you can employ to offer visitors and customers a place to trade good and services. Again your visitors are generating your content and locking themselves in by using service. A word of advice…do not attempt to dabble in any money matters relating to these services. You are there to bring people together; it makes it much simpler and less fraught with peril.

Picture Galleries

You will find picture galleries on many websites, you may even have one on a site that you have now. Having one is SemiSticky, but having one that people can submit their own photos is Sticky! , And having one that people can rate and comment on is SuperSticky!

You may not want people to comment on pictures in your gallery, but again it comes down to fact that if you can get your visitors involved in generating site's content, more likely they are to come back.

User/Customer Reviews

Similar to galleries are reviews on products and services. You sell product and have compelling sales copy to say it is great, but nothing says it better than endorsements by fellow customers. A testimonial on your site is good, but having them in such a publicly accessible place as a review section can give them even more authenticity.

However you may not want your customers to review your products, they may say something bad about them…. But hey, isn't that a great way to improve your product or service?

Summary

In summary, great websites are not usually prettiest looking (although it helps); they are ones with information that keeps visitors coming back.

You may not have time to update your site every day, but by implementing some of these options, you may get your customers updating your site for you.

You will need to think about your audience and determine whether these ideas promote your site in right way. Also talk to your web designer about how they can be implemented. There will be a cost, but you may find return visitors make it worthwhile.

So answer is simple…Make it SuperSticky and make them want to come back.

For first timers, look and content of our pages may evolve based on customer needs and comments. So… always, be sure to include search options in case visitors don’t find what they are looking for as well as readily obtainable contact information. Most importantly, make sure someone is available to answer questions. Never keep a potential first-time customer waiting for information.

In many cases, search option will keep visitor on your site, giving you one more chance to convert visitor into a customer.

Creating emphasis

Having in mind that users scan pages, determining what to emphasize and creating emphasis on your pages is very important. Eye catching details will help you to lead visitor to pages on your site that you want to be exposed, and it will increase your chances to convert visitor into a customer.

Graphics

Graphics should emphasize benefits of your products or service. Don’t use graphics unrelated to your product or service. Placing graphic on site just because you like graphic, and you think that your site looks better with it is simply wrong. Use that space to explain to your visitors why they should buy from you and not from someone else.

Graphics should emphasize quality of your product or service. If you can’t find or create such a graphic, use text. It’s that simple.

Speed

Faster is better. There are still millions of people still using dial up for their connection. So try to make download time for your site as short as possible. Remember, time is money and longer it takes to download your website, faster potential customers will go elsewhere for their business.