Sounds & Videos should be avoided on your main page, as they take up most time to load. Keep these for inner pages if possible. Videos and sound files can be from 100 KB to 1 MB in size or larger. If user needs to load a 500 KB video file on a 56 K modem, it will take upwards to 89 seconds to complete. This definitely could turn user away from your site. So keep these files to a fairly small size, or avoid if possible.

Text can also play a significant role in load time. If you have a large amount of HTML code and large amount of content on your main page, it will also increase load time. Text however is not as significant, as entire text you have on site may not be even same size as a couple of pictures combined.

So limit large sized graphics on your web sites. Your visitors will appreciate fast loading site with information being presented that they are looking for!

Michael Kralj is owner of Emenki Web Solutions and Domains at Retail. Emenki Web Solutions are web site designers and programmers based in Hamilton, Ontario, providing businesses with an informative and strategic approach to establishing an online presence on the web.