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2. Include tax and shipping costs in your customers shopping cart: Make certain
customer is aware of all
costs included in
purchase.
3. Add gift ideas like cards, gift certificates, and wrapping paper options before your customer checks out. The is
kind of personalized service that will turn visitors into returning customers. You can ask them what color wrapping paper they prefer, they can key in their gift card message, click
submit button and checkout.
4. Clearly displayed privacy policy information and other rules and guidelines in pop-ups.
5. Don't force registration. Allow customers a chance to fill in their shopping cart with your products first, and then ask them to register.
6. Offer your customers on-line order tracking features, online customer help and multiple shipping options.
E-commerce has created new and exciting opportunities for everyone to have his or her own on-line business. Thousands of people every day are finding new ways to make money on-line. But
simple secret for business success has never changed. Treat your customers with respect. Provide them with a quality product at a fair price and you’re likely to build a successful business.

Gregg Kell is President of Kell Solutions a website design and search engine optimization firm based in Laguna Niguel, CA. Permission is granted to re-publish this article providing it is published in its entirety without exclusion including this Author’s Block and imbedded links. The author may be contacted via email.