Go to your library or use Internet to research just how many people belong to your audience. Ask for reference books that have census and other information. All agents and publishers will want this information from you through your book proposal.

Even if you publish this book yourself, do some market research. Research can help you with numbers: 45 million readers read new age books; 55 million baby boomers and 60 million seniors are out there. They buy online, too. Think of one segment of these groups your can write and market for: New Age newly divorced-age 50 and up; Senior women creating a new career at 60; Baby boomer working mothers who want healthier food for their children.

By writing a focused book, you will attract your preferred audience because your whole book is devoted to answering its concerns. ============= Judy Cullins: author, publisher, book coach Excerpted from: Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast! http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com

5. They wonder if their book will sell.

Plentiful markets or your preferred audience want your information. Whether you write personal growth, how-tos, business, or even poetry, your audience awaits your talent. When you stir their emotions with specific benefits, they will pay price. Check out what is on bookstore shelves, and on web publishing sites to see what's selling well. Self-help sells well, so do mysteries, parent/children, romance and sex.

6. They think they are alone is a long, difficult project.

Use your friends and associates to brainstorm with you. Let them give you feedback on title, thesis, and one chapter at a time. They become peer editors, and also will give you even better words and ideas than yours to help make your book dream a reality. Take a community college, teleclass, or adult school class in book writing and publishing. Research on Web. Subscribe to newsletters on book writing, publishing, and marketing. When time is right, hire a book coach.

7. They think publishing is too long, too expensive, and too difficult.

With eBook and Print Quality Needed (PQN) and Print on Demand (POD) printing technologies, an author can get their professional looking book out within a month, a few months, but definitely in less time than with traditional publishing. With coaching and other professional services for parts of project, author is already selling books before they are printed -and writing at least three times faster, at practically nothing to one-third cost. One client, Daisy Williams, of _Some Daisies Do Tell_ sold almost 100 copies before she printed through PQN. Think of cash flow she created to invest in advanced marketing.

Rethink your former assumptions about book writing. They may be quickly corrected when you do a little more investigating.

About Submitter: ============= Judy Cullins: author, publisher, book coach Author of Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast! http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com