Direct Mail: Make your 2005 Email Marketing Plan Successful

Make your 2005 Email Marketing Plan Successful – Six useful tips.

Written by Mike Savaliya

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Proper use of From, To and Subject line fields

Proper use of these fields is one of repparttar most important keys to a successful email marketing message. Effective subject line will make your prospective customers to read your message.

•Use your company name or an individual within repparttar 108214 company. •Personalize each message with repparttar 108215 recipient’s first name or last name. •Use an effective and message related non-deceptive subject line. Creative, interesting and to repparttar 108216 point straight subject line tends to give good results.

Don’t use “newsletter” word in your subject line if possible. Don’t use repparttar 108217 same subject line every time. Ad words like free, cheap, free money does not work.

Balanced use of Text and Graphics

balanced use of text and graphics are also important for getting your message read and responded to. Not everybody have fast internet connection to download your graphics loaded message.

•Keep your message as clean as possible. Use soft colors with appropriate use of white spaces. •Write a brief and to repparttar 108218 point message rather than making them read repparttar 108219 whole story. Make them to visit your website to read repparttar 108220 full story. •Too much graphics results in low open rates as nobody wants to wait till they download it. •Always write your physical address at repparttar 108221 bottom of your message to be CAN-SPAM compliant. Read repparttar 108222 CAN-SPAM act on our website www.mailmailer.com

In many cases, search engine optimization and link popularity can be more effective to drive more traffic to your website but with low “visitor to customer” conversion rate. Traffic from your email marketing efforts will have high “visitor to customer” conversion rate. But Again If used wisely. There are many more useful tactics and tips for successful email marketing, but I cannot write them all in one article. MailMailer will be back with some more ideas on Email marketing for you in 2005.

Article by, Mike Savaliya of MailMailer http://www.mailmailer.com Permission-based Email Marketing – Create HTML newsletters, manage lists, send campaigns in seconds. Track opens, clicks, compare campaigns. Free to try!

Why Should You Compare Your Email Campaigns?

Written by Mike Savaliya

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statistics in to a graph and you will know which campaign was most effective. Clickthru rate is more important than opens and unique open rate. Clickthrus shows that your subscriber showed interest in repparttar

information you provided. Just an open without a clickthru shows that subscriber did read repparttar 105200

information, but he or she is not interested in repparttar 105201

information you provided so no click.

Follow repparttar 105202 style and information or advertisement trend of repparttar 105203 most effective campaign. This will help you get more and more clickthrus for your next campaigns.

It wouldn't take any more than few hours to compare your campaigns. If your email marketing service or software provides this feature than use it and achieve even better results for your next campaign.

Article by, Mike Savaliya of www.MailMailer.com Permission-based Email Marketing – Create HTML newsletters, manage lists, send campaigns in seconds. Track opens, clicks, compare campaigns. Free to try!

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