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Another way to work with media is to write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Don't ask to be paid for it, and promise not to promote your company. You won't need to - your byline, words (and maybe even photograph) will do that.
Just recently we did a review for a former newspaper publisher on his book on how to write a press release and generally dealing with media. He's promised us a finished copy. Once we get it and re-read it, we'll let you know more.
So develop a relationship with media, and watch your business soar.
Copyright DeFiore Enterprises 2002
Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses.