Another great way to make an impact is with customer service. Let's face it, most of online population is still hesitant to spend their hard earned money online. And who can blame them with all scam artists and hucksters hanging their crooked shingles in cyberspace? Even big brand websites are taking heat for poor customer service.

Here's an example of someone who didn't like my book i.e.: an unhappy customer. First though, my guarantee states "If you are not completely satisfied with what my product does for you after trying my Ultimate Marketing Method, I won't give you 100% of your money back. Show me you've tried The Ezine Marketing Machine and I'll give you 110%"

Now, this purchaser never tried anything in book. Just stated he *thought* methods wouldn't work (wrong:-) almost right away. I am too familiar now with buy now/request a refund a half an hour later scammers (like, at least don't make it so obvious:-) but this person I didn't feel was one of them. So, without hesitation, I rebated his credit card. This is what he wrote back:

"After doing business on Internet for some time now, I must say that although I didn't see benefit in your product, I do appreciate level of customer service that you gave me. You refunded my money, within 24 hours of my request, no questions asked. It is nice to know that you are running a first class business. I wish you continued success."

Now, I'm quite sure that a person who was impacted enough to write above to me has told all his online contacts about his experience with Rick Beneteau. Word-of-mouth on Web will always be strongest form of advertising!

Last example, and another odd one, but please bear with me. I received an email a few weeks ago from a reseller. She had forwarded an email she received from someone who offered her $10.00 to buy The Ezine Marketing Machine (my reseller had paid retail price of $29.95). He was so bold as to tell her that if she didn't take him up on his offer all he had to do was change ID# on URL and someone else would buy it.

My immediate human reaction was anger. I mean, this "sleaze ball" was canvassing my resellers to steal my work and undercut me! Well, I had no choice but to immediately send a curt "Cease & Desist" notice and threaten "swift and immediate legal action" if he contacted anyone else in my organization.

I really didn't expect a reply but a few hours later came "real story". Here was a young man, full of apology, trying to "figure out Internet". I replied that if he had only been "honest" with me upfront instead of trying underhanded tactics he would have received a no-obligation free copy of my book. Which was truth. He received that copy and I know one thing for sure - this young entrepreneur had opportunity to learn a valuable lesson and it's my gut feeling he did.

Bottom line: every time you make an impact, you make a difference. Make a difference to your customers and you will make a difference to your bottom line. I guarantee it!

This JavaScript script will open new window that has your thankyou.htm page. Make sure you change URL above to point to your recommendation page.

Step 3

On every page on your site, add this in tag:

onUnload="exitcnsl()"

Your body tag will look something like this: or if it has other properties such as a background color. This tells browser to execute JavaScript in head section if user goes to another page or closes browser.

Step 4

On every page on your site, add this to every link that you have on those pages that goes to another page within your site:

onclick="exit=false"

This is how it will look like on a link:

To go to our samples page click here at this time.

This tells browser that if user clicks on that link, JavaScript should not be executed. This makes whole process dormant until point where your visitor is leaving your site. When user is leaving your site, they will either shut down their browser, type in a new URL into browser, click on a link in your site going out of your site, or use their 'Back' button to take them to a site they were in before coming to yours. All these actions will not set 'exit' value to 'false' and so JavaScript will be executed. Remember, this is added only to links that go to pages within your site so that those links set 'exit' value to 'false'.

That's it!

A bonus application for this

An excellent place to have this is in your search engine positioning doorways. As you may already know, perhaps best way to get lots of free traffic is to achieve top search engine positions using doorway pages. Doorway pages are pages that are designed to rank highly in search engine results. For more information on doorway pages, see www.searchpositioning.com. The problem is that doorway pages are often not too pleasing to eye, and cannot be made to look as good as rest of pages on your site. That is because they have to strictly adhere to certain text statistics to score highly. So even if you do have a great doorway page that ranks highly, a user may find it and come to it but decide not to click through to your site because they were not too pleased with how your doorway looks like. By adding JavaScript pieces discussed above, and setting your home page as URL script opens in a new page, you will be assured that one way or another, that visitor will see your site as long as they get to your doorway page.

Resources

You probably have quite a few questions on all this, especially if you are new to web. Since I may be unable to answer all your questions due to time constraints, I want to leave you with a list of sites where you can direct your questions and get more information from.

Recommed-it.com (www.recommend-it.com) has a recommendation service. CGI Resources (www.cgi-resources.com) has about 70 form processors, some of which are perfect for your recommendation application. Javascript.com (www.javascript.com) has links to more information on JavaScript. SearchPositioning.com (www.searchpositioning.com) has extensive information on search engine marketing and doorway pages, and a tool that creates doorway pages for you that already have JavaScript built in.

I wish you all best in your marketing efforts online. Please do not ignore these techniques.

David Gikandi