Here's how Double Opt-In works

When a subscriber signs up for your newsletter online, he or she receives a confirmation e-mail to which they must respond if they are to be added to your list.

The confirmation usually involves simply clicking a link or hitting reply-to button.

Taking these precautions can prevent a lot of trouble and ensure that your opt-in subscribers really want your information.

© 2003 John Lynch

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You might place a welcome message on your front page, summarizing your site's highlights, informing visitors of what they'll find, and thanking them for stopping by.

If you have an "about us" page on your site, you might want to record a brief message to accompany your background info. This will help people feel as if they're actually meeting you.

Since testimonials are a great enhancement to any site imagine if you actually added them in your customer's own voice. If you use one of phone recording services you could give them number and they could easily record how they feel about your products/services.

If your site has been featured in an online interview or radio show, imagine including this audio in your site. Just think of it as your very own live press room.

One thing to consider is quality of your voice. If it's not all that pleasant to listen to, you may want to employ help of a friend, or you could hire a "professional" voice-over service. Do a search at Google and you'll find plenty of options.

There are many features that these new programs provide user.

Produce as many files as you like. No need for expensive programmers Host them on your own server - you're in control. Greatly reduce size of your audio file. Streams over most modem connections Easy to use interface Added components for more variety.

MP3 Sound Stream is one of these products that enables anybody to add streaming audio content to their website.

MP3 Sound Stream 1.25 (mp3ss) makes high quality 56K streaming audio from MP3 or WAV files. Select a file and it will create a web page and Flash animations that stream audio. It uses LAME compression to produce very high quality output. The program is written in C++ and runs on following platforms: Win95, Win98, WinME and WinXP.

Rather than trying to sell you on this product simply visit MP3 Sound Stream (http://www.mp3soundstream.com and experience it for your self. You can download a full featured demo of product and see how simple it is to add audio to your site today.