Make a Great Impression in 600 Pixels

Written by Jessica Albon

Continued from page 1

Sketch 3. Sketch at least six nameplate designs. You can do them each full size, or you can fold a sheet of paper into smaller boxes (eight is usually a good number). You don't need to be an artist for this step--you're mostly concerned with generating placement ideas and general concepts on paper. (You should seerepparttar messes I used to make in my design classes!)

Choose 4. Chooserepparttar 124247 two or three you like best to create rough versions on your computer. Use a graphics program that allows you to use plenty of layers to keep each element separate (like Paint Shop Pro, Corel Draw, or Adobe Illustrator) and save a new copy every time you develop something you think you might like. If you're not a designer, try to keep it simple--lots of effects and stylized fills can detract fromrepparttar 124248 rest of your newsletter.

Finalize 5. Choose your nameplate and finalizerepparttar 124249 design. Smooth any rough edges (literally or figuratively). Saverepparttar 124250 file torepparttar 124251 appropriate size, resolution and number of colors for your newsletter (all depend on your needs and medium).

The right nameplate for your newsletter will serve you and your readers well for many years to come. Even better,repparttar 124252 repeated exposure torepparttar 124253 same nameplate over many issues will build your company's credibility and trust, so make sure your nameplate is something you really like that suits your newsletter well.

Not much of a designer? The Write Exposure has just what you need. From free advice to a great free ezine, straight through to full-service newsletter options. We'd be delighted to be your newsletter company. Send us an email describing your needs ( or visit our site for more information:

Keep Your Company Newsletter Out of the Circular File

Written by Jessica Albon

Continued from page 1

Is it interesting? After you've proved torepparttar reader it's relevant, you still have to prove that it's interesting. Interest is typically a matter of tone and depth. Some readers prefer formal newsletters with articles that examine each facet of a limited topic, while others want a more general approach with a more playful tone. Get it right and your readers will wait byrepparttar 124246 mailbox for your newsletter.

Why read it now? Make sure your readers seerepparttar 124247 information as applicable right now. What's applicable will depend on your readers, but in general, if you have information that's in someway timely (safety features, for instance), promote it up front. You can also offer your readers special discounts and promotions.

Why keep it? Not all company newsletters should be kept, and you'll need to determine whether or not yours should. If you decide you do want readers to keeprepparttar 124248 newsletter, you can add value to your publication inrepparttar 124249 form of reference articles or collections of resources. If you want to make sure readers can always find your newsletter, perhaps you could start new subscriptions with a manila folder to keep allrepparttar 124250 issues in (or a binder, if you prefer). An alternative is to offer something they can keep from each issue-an index card of important phone numbers, for instance-that they'd cut out or remove fromrepparttar 124251 newsletter before throwing it away or passing it along.

When your newsletter answers these questions, your readers will see more value in it. While you simply can't get everyone to read your newsletterrepparttar 124252 moment it arrives in their mailbox, you can encourage readers to look forward to receiving your newsletter.

Is it your job to increase company profits? The Write Exposure offers the resources you need to do just that at

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