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So where do you find people to send these newsletters to? Current clients, past clients, and people that have previously inquired about your business should be at top of list. Other contacts include colleagues, prominent members of your industry, and trade publication editors.
A promotional newsletter should not be charged a subscription fee. After all, this is a part of your PR campaigning, an effort to get your name established and recognized out in crowd. Content should be a mixture of company information, production news, and sales talk. The information should be interesting and helpful, but remember that purpose of your newsletter is to educate customers about YOUR company and to get them to buy YOUR products.
If you should choose to send out your newsletter by snail mail, it will be a bit more costly considering you have to pay for paper, printing costs, and postage. Frequently, though, email newsletters have become very popular. It's much easier to type and send directly from your computer, and best of all-- it's free.
It might take a few issues for people to remember your name, but you will have so much more impact next time you decide to send a sales letter or brochure to that company. Even with all access to free information out there, there are ways to promote your yourself and your business.
Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. Reach Ana at mailto:firstname.lastname@example.org or 801-328-9006.