So where do you find people to send these newsletters to? Current clients, past clients, and people that have previously inquired about your business should be at top of list. Other contacts include colleagues, prominent members of your industry, and trade publication editors.

A promotional newsletter should not be charged a subscription fee. After all, this is a part of your PR campaigning, an effort to get your name established and recognized out in crowd. Content should be a mixture of company information, production news, and sales talk. The information should be interesting and helpful, but remember that purpose of your newsletter is to educate customers about YOUR company and to get them to buy YOUR products.

If you should choose to send out your newsletter by snail mail, it will be a bit more costly considering you have to pay for paper, printing costs, and postage. Frequently, though, email newsletters have become very popular. It's much easier to type and send directly from your computer, and best of all-- it's free.

It might take a few issues for people to remember your name, but you will have so much more impact next time you decide to send a sales letter or brochure to that company. Even with all access to free information out there, there are ways to promote your yourself and your business.

You can even create a web page that is strictly for such reciprocal link trades. Then make certain not to clutter page with too many links.

You will be fortunate if you can link to 40 or 50 hot prospective web sites that will draw new visitors to your web site.

Track progress of these link trades using one of FREE tracking services so you will know which ones are indeed providing you with new exposure. For a FREE list of FREE Tracking Services send to: mailto:track_ads@emailexchange.org

Using free info these FREE Tracking Services provide, you can then easily determine which sites are actually providing you with those new visitors. Keep those that bring you exposure and weed out ones that are just taking up valuable cyber-space.

Once you determine active reciprocal links visit AltaVista at: http://www.altavista.com/ and enter URL of those web sites to see which other sites are linking to them also.

Now you have found another source of exposure by visiting these new sites and repeating process all over again to establish even more and better reciprocal link partners.

Soon, all our your work will pay off with a steady pumping flow of new daily traffic to your web site.