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You toy around with it and come up with this: A Man's Right To Elegance. How To Impress In Every Situation With A Watch That Does Far More Than Keep Accurate Time.
See how a good "swipe" file can help?
You can use it to adapt opening sentences. Or layout of a sales letter. Or guarantee you or your client offers. Even pace or emotional "tug" of a piece.
By using your "swipe" file, your creative juices are instantly flowing. There's no blank page. You already have something to work with. And as any good writer will tell you, it's easier to edit than it is to write.
So where do you get material for your "swipe" file?
The quickest and easiest source is Internet. Start checking out website sales letters. Print them out. Good or bad (even bad ones can inspire your work). Study them. And keep them close by in a handy file.
The other great source is from mailing lists. If you're already on a few lists, then start filing those pitches away when they arrive instead of tossing them out. If you're not on a list, try purchasing a product or asking for a catalog. It won't be long before you're on a number of lists and your "swipe" file is growing exponentially.
Two good places to get started are: Publisher's Clearing House, 101 Channel Drive, Port Washington, NY 11050; and Nightingale-Conant, 7300 N. Leigh Avenue, Chicago, IL 60648.
Try them both. Try any others that come to mind, as well. Just start building your "swipe" today!
Copyright 2003. All rights reserved. David B. Silva is author of seven novels and numerous short stories. He served as a magazine editor for eight years, and recently edited and published a small e-mail newsletter dedicated to writers and fans of horror genre.
Learn all you'll ever need to know about effective, result-producing copywriting from very best: http://www.thesuccessfulwriter.com/copywritingseminar.htm
Copyright 2003. All rights reserved. David B. Silva is the author of seven novels and numerous short stories. He served as a magazine editor for eight years, and recently edited and published a small e-mail newsletter dedicated to writers and fans of the horror genre.
Learn all you'll ever need to know about effective, result-producing copywriting from the very best: http://www.thesuccessfulwriter.com/copywritingseminar.htm