B. Focus on Benefit.

Tell your prospects about benefits that your product or service will provide for them. Will it save them money? Time?

Make a list of benefits and then stress them.

C. Keep it Simple.

Do NOT send out a ten (10) page email trying to sell your product or service. Keep it simple and to point. You should be able to excite and entice your prospects with a simple five (5) line ad.

3. Study Your Competition.

Study ads and web site of your competition.

What might work great for your competitor, may very well be completely wrong for your own project. But just act of research and study of your competition may very well spur you onto new ideas and projects.

Following these few hints can increase your traffic, response rates and even your sales!

Make your project a personal extension of what you need to accomplish with it.

Set aside a consistent amount of time that you can afford to invest daily.

And, test, test, test until you find just right combination of elements to make your project a HUGE success.

Communicate Efficiently So, your best client phones with a big order but he can't get through because your kid is on Internet!

If you're sharing a home with other people, you need a separate phone line and Internet hookup for your office. If you spend much time on Internet yourself, a direct connection like cable or DSL is very, very helpful.

Make it Safe! When you work from home, you don't have a Workplace Health & Safety Committee looking out for your best interests. Learn about workplace ergonomics and take it seriously. Having to shut down your Internet business because of carpal tunnel syndrome isn't a good business plan.

Remember your eyes. If you're on computer for long hours, get a glare-resistant screen for monitor, or ask your optometrist about glare resistant eye-glasses.

You'll need to position your monitor so sunlight doesn't shine on it directly. If this can't be arranged easily, be creative about finding a way to block sun. An artist's easel holding a large poster or chart is one approach.

Light It! The best lighting is lighting that allows you to see what you are doing without strain to your eyes. Many find that incandescent lighting is easier on eyes than fluorescent lighting or cool lighting.

Deduct It! You'll want to check with your taxation department, but in many countries, some aspects of a home office are tax deductible. In Canada, for example, you can deduct a portion of home expenses (rent, utilities, etc.) for your home office. BUT your office must be separate from rest of house and used only for business purposes. Find out what's deductible before you file your taxes.