Be Consistent One of biggest reasons marketing efforts do not work is that they are not consistent and do not attempt to produce results over time. In many cases a decision-maker will need up to 11 interactions with a product or service company before making a purchase. Do not give up on first, second or third try, use a variety of methods over time to cultivate a relationship, build trust and educate your potential customer.

Once your marketing plan is complete, create a marketing calendar for year. Sit down and decide when every small and large action needs to take place. Your marketing efforts will go smoother and will be more effective. Remember that your efforts have to be frequent. Until a prospect is warm contact them a minimum of once a month. Once they are warm contact them once a week. If they are a hot prospect, meaning they have expressed interest in making a purchase in near future every other day might be advisable. At same time remember even though a prospect has expressed interest in purchasing they may not be ready to buy when it is convenient for you.

In these cases be consistent and frequent and remember do not take it personally when prospects do not return your phone calls or respond immediately to your emails. You and your product or service are probably not their top priority it does not mean they are not interested.

Use Adaptation Marketing Take one marketing effort and adapt it into several to save time and resources. For example a mailing, is adapted into an article, which is adapted into an electronic newsletter, which is adapted into a speech, which is adapted into a booklet for your customers and prospects. Each effort can equal several. Every time you do something ask yourself what else this can be used for.

These marketing principals will make a huge difference in success of your business if you use them consistently throughout year. Apply these ideas and watch your business grow stronger and more profitable each month. There is one more principal key to your success, perhaps most important: Begin Today!

7. GESTURES. Do not be a statue, consider occasionally exaggerating a gesture. Speaking from a platform is different than holding a one on one conversation. Use your whole body when you speak.

8. CONNECT WITH YOUR AUDIENCE. Use a lot of eye contact. Speak directly to individual members of audience. Do not take your eyes off your audience or focus on a point over their heads.

9. COMMUNICATE CONFIDENCE. Make a conscious effort to project yourself confidently. This is as important as message.

10. WARM UP. Take a few minutes before you begin to warm up your body. Move around and do some vocal exercises to warm up your mouth and your voice.

Pre-presentation do' & don'ts Have a glass of water near you, located in a place that can not easily be knocked over. Do not drink ice cold water since cold water can tighten your vocal cords. Only drink room temperature water.

Use audio visuals only after practicing with technology ten times. Have a couple of lines to say when technology seems to be slowing down your presentation. Have a Plan B in event all technology fails you.

Do not start your speech by using warm-up phrases like "thank you for that great introduction," "gee, it is great to be here." Jump right in with your rehearsed, opening story.

Handouts That Can Get You Clients Always have something to give to audience participants when you speak. Audience members will forget you when you walk out door if they do not have a part of you to take home with them.

o In addition to information on topic discussed, consider giving participants an article you have written on topic. This makes you look like an expert. Always have your brochures and business cards displayed.

o Include a flyer on your upcoming seminars or where you will be speaking next.

o Put your business name, address and phone number on bottom of each sheet of paper you give your audience.

o Many speakers use an evaluation form to ask audience members for feedback on how their presentations can be improved. While you have to be pretty thick- skinned to do this, it can be very helpful.

o Design a sheet asking audience members for their contact information. Consider including qualifying questions to help you determine if you should follow up with an individual. For example "Do you or does your company use (fill in blank with your product or service)?", or "Would you be interested in a complimentary consultation to discuss (fill in blank with your product or service)?"

o To make sure everyone turns in their form, hold a drawing, give away one of your products or services.

o Consider making a special offer good only for a certain period of time for everyone in your audience. Give each person a customized coupon with offer written on it. Or send them an electronic coupon after event.

o Some savvy professionals give everyone in audience a specialty item with their business information on it, such as a pen, a pad of paper or an eraser. You will make friends with your audience members when you give them freebies.

Start with a few of these tips that seem right for you, then add a few more. Speaking is a skill that can take time to develop. The more you do it, more clients it will bring you and, eventually, you will find that there is no place you would rather be than in front of an audience sharing your message.