The copy on front and back of card is designed to get reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.

If your card accomplishes that, it’s done its duty.

How do you get it to do that?

Good design. Good copy. Assuming you have sent cards to people who are likely to be interested in what you have to sell. (There’s no point sending a postcard selling raincoats to people in Sahara Desert. They are wrong “public”).

It is more cost effective in long run to hire a professional to do design and copy for your promotion instead of spending all time yourself to learn software. A little time spent improving design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.

Keep it simple. There is an entire channel, SoapNet, dedicated to explaining who is sleeping with whom, what happened when, and who is whose father. Plot twists and messed-up family trees may work well for soap operas, but people place a premium on simplicity when it comes to business. This does not mean that you have to dumb down everything you do, or stop offering complicated or intellectual services. It means way you present your business is honest – what they see is what they get (see first tip above). Do not sign a new client only to later surprise them with hidden fees or contract loopholes that will strain your relationship. This tip has everything to do with creating a relationship that is honest and transparent. Perhaps your business is built around something that you know that other people don’t. Do not put yourself out of business by giving away all your secrets. But keep your client or customer relationships open and honest. You’ll find that fewer people will try to take advantage of you when they trust you are not trying to take advantage of them.

Nobody actually falls down elevator shafts. But you may want to consider pushing parts of your business over edge. Soap operas are king when it comes to character turnover – if they are unpopular or story line isn’t going anywhere, there never seems to be a lack of creative ways to kill them off. Take a look at your business and see if there are any aspects of it that may need to be “taken care of,” as it were. Cutting down costs by cutting out baggage could do wonders with regards to your bottom line.

The SoapNet channel is now in more than 40 million homes. If you play your cards right, your business could be too.