The copy on front and back of card is designed to get reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.

If your card accomplishes that, it’s done its duty.

How do you get it to do that?

Good design. Good copy. Assuming you have sent cards to people who are likely to be interested in what you have to sell. (There’s no point sending a postcard selling raincoats to people in Sahara Desert. They are wrong “public”).

It is more cost effective in long run to hire a professional to do design and copy for your promotion instead of spending all time yourself to learn software. A little time spent improving design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.

4.You may think that when you look at an ad you're attracted to words or style, but in fact, more than likely you're attracted to color. If you like color, you'll be drawn to buy whatever ad is promoting. If you don't like color, you'll probably be turned off by product.

5. White is always safe and easy on eye as a background color for your site plus it lends itself to a feeling of trust. Although black does appear at first to create drama, it is not a good background color for your web site.

6.Choose colors that compliment white background. While any color blends well with white, all colors are not as appealing to emotional eye. Red activates excitement while greens and blues leave a feeling of peace and calm. Dark colors evoke dense, heavy feelings. Yellow offers a feeling of brightness. All colors have different meanings and elicit different feelings so it's important to choose a color that reflects your message.

7. When making a color choice for your web site, remember that colors on red side are warm and stimulating, while blue/green colors are cool and relaxing.

8. Darker colors may appear a bit somber but when mixed with some bright colors, can add a more cheerful tone and be very inviting. As an example, I recently reviewed a site that contained a lot of gray, but there were hues of rust and yellow intermittently dispersed which made it very attractive. Colors and What They Suggest:

BLUE - suggests security, authority, faithfulness and dignity

BROWN - suggests affluence, effectiveness.

GRAY - suggests authority, practicality and creativity

GREEN - suggests health, freedom and tranquility - easiest color on eye.

ORANGE - suggests pleasure, excitement and ambition

PINK - suggests femininity, well being and innocence.

PURPLE - suggests spirituality, wealth, and sophistication

RED - suggests excitement, strength and aggressiveness

WHITE - suggests purity, devotion, and truthfulness.

YELLOW - suggests warmth, sunshine and happiness - good accent color. © 2005 Charlene Rashkow