Make Your Mailing A Home Run, Not A Strike Out!

Written by Joy Gendusa

Continued from page 1

The copy onrepparttar front and back ofrepparttar 148967 card is designed to getrepparttar 148968 reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.

If your card accomplishes that, it’s done its duty.

How do you get it to do that?

Good design. Good copy. Assuming you have sentrepparttar 148969 cards to people who are likely to be interested in what you have to sell. (There’s no point sending a postcard selling raincoats to people inrepparttar 148970 Sahara Desert. They arerepparttar 148971 wrong “public”).

It is more cost effective inrepparttar 148972 long run to hire a professional to dorepparttar 148973 design and copy for your promotion instead of spending allrepparttar 148974 time yourself to learnrepparttar 148975 software. A little time spent improvingrepparttar 148976 design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at

Does the Color of your Website Influence Your Marketability?

Written by Charlene Rashkow

Continued from page 1

4.You may think that when you look at an ad you're attracted torepparttar words orrepparttar 148918 style, but in fact, more than likely you're attracted torepparttar 148919 color. If you likerepparttar 148920 color, you'll be drawn to buy whateverrepparttar 148921 ad is promoting. If you don't likerepparttar 148922 color, you'll probably be turned off byrepparttar 148923 product.

5. White is always safe and easy onrepparttar 148924 eye as a background color for your site plus it lends itself to a feeling of trust. Although black does appear at first to create drama, it is not a good background color for your web site.

6.Choose colors that complimentrepparttar 148925 white background. While any color blends well with white, all colors are not as appealing torepparttar 148926 emotional eye. Red activates excitement while greens and blues leave a feeling of peace and calm. Dark colors evoke dense, heavy feelings. Yellow offers a feeling of brightness. All colors have different meanings and elicit different feelings so it's important to choose a color that reflects your message.

7. When making a color choice for your web site, remember that colors onrepparttar 148927 red side are warm and stimulating, while blue/green colors are cool and relaxing.

8. Darker colors may appear a bit somber but when mixed with some bright colors, can add a more cheerful tone and be very inviting. As an example, I recently reviewed a site that contained a lot of gray, but there were hues of rust and yellow intermittently dispersed which made it very attractive. Colors and What They Suggest:

BLUE - suggests security, authority, faithfulness and dignity

BROWN - suggests affluence, effectiveness.

GRAY - suggests authority, practicality and creativity

GREEN - suggests health, freedom and tranquility - easiest color onrepparttar 148928 eye.

ORANGE - suggests pleasure, excitement and ambition

PINK - suggests femininity, well being and innocence.

PURPLE - suggests spirituality, wealth, and sophistication

RED - suggests excitement, strength and aggressiveness

WHITE - suggests purity, devotion, and truthfulness.

YELLOW - suggests warmth, sunshine and happiness - good accent color. © 2005 Charlene Rashkow

Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance writer. She has successfully helped countless companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, letters and all other forms of marketing material. You may contact Charlene at or e-mail her at

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