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As
old saying goes, "you get what you pay for". Nothing in life is free. Do not ever expect to have a well grounded business when it is built using solely free resources. Yes, there are some free tools that are worthy of being utilized and that will make you some money. For instance, joint ventures such as ezine ad swaps can be very lucrative. Utilizing free publicity tools like press releases can be more valuable than buying a full page ad. However, you must temper your use of free resources with those that cost some money. You must also know what tools are reliable, how to implement them and where to find them.
It is of paramount importance and crucial to your success that you have instant access to
most reliable business and marketing tools, services, training, consulting and software. In an online business, time is of
essence. By
time you are finished locating and learning about
latest trends and techniques, they have become obsolete and your competition has blown you away. If you rely on
search engines to locate your marketing resources, you are already 2 steps behind everyone else.
Instead, you should utilize already existing tools that contain already tested, proven and reliable resources. This will minimize your learning curve so you could concentrate your efforts on marketing and maximizing your profits rather than on aimless searching and costly mistakes.
When reliable resources (whether free or fee based) are implemented correctly, your business will run smoothly and successfully.

Marc Goldman, Goldbar Enterprises subscribe to The Marketers Resource Weekly: The Free Internet Marketing Resource for the New Millennium. Subscribe at http://www.goldbar.net Discover the exclusive members only website that will propel your business to dizzying heights. http://www.marketersresource.com