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4) Test market: Walt could not get distribution on his first nature film Seal Island. After several frustrating months watching it sit on
shelf, he found one movie theater in Pasadena willing to show it. Seal Island, achieved full distribution, won
academy award for best short subject and led to a series of highly popular nature films.
5) Sometimes you need to pull
plug: Walt was determined to have a circus at Disneyland despite his staff's advice not to. The idea failed. A pretty trapeze artist lost her top while performing in front of
kiddies helpless to prevent it. The camels kept spitting into
crowd. The llamas got loose and ran down Main Street scattering customers every which way. More than one performance of this poorly attended venture ended with Walt burying his face in his hands. He decided to kill it.
By learning lessons from each of his entrepreneurial attempts, Walt always moved forward, which is a timeless business model.

Stephen Schochet is the author and narrator of the audiobooks "Fascinating Walt Disney" and "Tales Of Hollywood". The Saint Louis Post Dispatch says," these two elaborate productions are exceptionally entertaining." Hear realaudio samples of these great, unique gifts at www.hollywoodstories.com.