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Those items are put there on purpose so you'll buy something else while you wait in line to pay for your other purchases. It's called "impulse buying." Retailers have used it for years.
Another offline marketing tactic is "loss leaders." Retailers advertise an item at or below cost to get customers into their store. Once
customers are there, they'll normally buy more than just advertised special.
So retailer takes a loss on one product to sell other products that will bring profits. Pretty clever, huh?
These concepts can, and should, be used for online businesses. Offer your customers a freebie or second item at half price with their purchase of any product at regular price. Or 25% off "Today Only" on one or more of your products.
Customers like to shop for bargains, but on internet your website, ezine or sales letter can get lost in vast array of reading material potential customers see everyday.
Make your offer stand out. Your customers will want that candy bar if it comes with a second one for half price. They'll need your newest product if they get one of your other products for $10 off regular price.
So dare to make them an offer they can't resist! Your customers will get a great deal and you'll have more sales.
Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-a-budget.com today. Get weekly articles, tips, information and resources here: http://tinyurl.com/4f9k8
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