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The goal of an organization should be to create a strong, immediate message that clearly defines its business. The message must connect an emotional bond with customers, both verbally and visually. This same image and message must be coherent on all marketing materials ranging from a company's business card, advertising, packaging and signage to its website.
Once organizations recognize need to improve their business image on their marketing materials, it can be easy to make changes needed to update and improve. The solution is often a small investment in a graphic artist and a marketing consultant.
Where do you start? A great place to start is to take a close look at your business card as if you were a prospective customer. First compare it with list of top 10 mistakes below then take business card ranking quiz online at www.DebbieAllen.com
The 10 Most Common Business Card Mistakes
1. Scrambles messages with inconsistent design elements. 2. Does not clearly define your business services and/or products. 3. Does not make you memorable (in a good way). 4. Indicates unflattering things about your business. 5. Does not generate additional business. 6. Creates a cluttered impression. 7. Omits essential information, or is filled with non-essential information. 8. Looks out of date, or information no longer applies. 9. Is hard to read or confusing to eye. 10. Lacks a point of interest, image or theme.
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Debbie Allen is an international business speaker and author of five books on sales and marketing. She has presented before thousands of people in nine countries around world. Debbie is founder of ‘International Business Image Improvement Month (May)’ which was created to help people improve their marketing materials and present a more professional business image to attract more customers. Take her free online business card quiz to see if you’re holding right cards at