RSS is also used for distributing content across web sites. A web site may use an RSS news feed to stream in content from another site. (And every good web publisher knows that "Content is King.") The potential for marketing with this specific application of RSS is wide open. Even Google is getting into RSS act - they are beta testing an advertising program on RSS feeds - first of its kind.

With any new technology, there will be a period of testing while leaders in this developing field discover what works.

The Syndicāte event will highlight some of important aspects of RSS:

• Copyright issues
• Business Models - how to monetize RSS feeds
• Software tools and user interface
• Event driven syndication
• How to integrate RSS into current marketing strategies
• How to analyze RSS metrics
• To see a complete list of topics see Conferences Sessions

Every hand raised.

The lessons learned…

Whenever you make an offer you absolutely have to make sure you tell whomever you want to buy into whatever your offer is conveying what's involved on their part. I'm talking about what will they loose out on if they pass up this opportunity. It could be a tank of gas or even lunch with a friend. It doesn't always need to be something big and bold.

Another lesson learned was that in first audience, majority of people raising their hands were women. This demonstrated that women are more likely to jump on an offer than a man. This also says to me that women are more willing to take a gamble than a man. Hmmm, that's fuel for thought next time you make an offer, isn't it?

What else does this exercise tell you? How would you present your offers differently? Here's your assignment. Think on this for a few moments and look at one of your offers and then ask questions that keep your audience's hands down and make sure you are addressing each one of them.

(c) Copyright 2005, Catherine Franz. All rights reserved.