USE CUSTOMER TESTIMONIALS Good products get fantastic testimonials. And by using them in your sales letter you’re showing that everyday people just like your prospects have found your product to be as described. To further build credibility, ask creators of your testimonials if you can use their URL or email address as further proof that these comments came from real people.

SHOW STATISTICS Detailing how well your product has worked under certain circumstances is a solid credibility builder. Use customer testimonials, tests run by you, or even have a control group use your product and record results.

WRITE A CREDIBLE GUARANTEE A strong guarantee builds credibility because it assures prospect that what you’re claiming is truth. And a really powerful way to write a strong guarantee is to detail everything they’ll get with your product. For instance, “Shark’s Teeth Scissors are guaranteed to cut through everything from thinnest paper to thickest plastic, are guaranteed to never rust or need sharpening, and will never need to be replaced.” Then back it up by saying that if they find any of above untrue, simply return product for a complete refund.

With ammunition above write your next sales letter with goal of creating credibility in you as well as your product. If you do it effectively, you’ll be amazed by results.

Here’s what I would do with it:

Create an affiliate program if you don’t already have one. You can use Clickbank if they do your payment processing, or you can use one I prefer which you’ll find on my website address listed below.

Set up a generous commission for those that refer people to your site. I like to use 40%.

Next, get your sales letter for your product and rework it until you have it converting like crazy. There’s a ton of sites that can help you learn to write better copy, and you’ll find some resources on my website. Or, if you’re not do it yourself type, hire a results only copywriter to craft a hard-selling letter.

Once you have your sales letter pulling profits well, and you have an affiliate program in place, craft one more sales letter. This is one that you’ll send to your competition.

In it, you’ll want to explain how your product matches their sites content. You’ll let them know that you want to make them some money by simply placing a link on their site that points to your product. Explain how much they can make, and tell them how well your sales letter converts. Then give details of how they can sign up and become an affiliate for you.

Now here’s what you do….

Search on your list of keywords and send your sales letter to top three under each search. Just make sure to keep a database of whom you’ve sent what to so you don’t bother those not interested.

But on a recent mailing of my own, where I sent sales letters out to my competition and offered to pay them when they funneled traffic to my site, 100% came back with a “yes”.

And results have been amazing. Plus, consider total amount of time invested was about 8 hours. But now that everything’s in place, I simply let them money roll on. And it will keep continue to stream in for years to come.