Make Money Online Using Keyword Articles

Written by Paul Jesse

Continued from page 1

One great way to improve your web page listing for a variety of keywords and phrases is to use keyword articles on your web page. This will allow you to provide useful information for web surfers as well as include keywords that will help your page get noticed.

When it comes to keyword articles, it is not difficult to write them or have them written. First, you need to have a list ofrepparttar most popular keywords and phrases people search for, and then write articles that include useful information that statesrepparttar 146653 exact keyword phrase multiple times. When someone searches for that particular term, your page will be returned as a high result as long as you are outdoing your competition. However, when it comes to outdoing your competition regarding keywords and search engine results, make sure you are providing relevant, useful and pertinent information. If you are doing that, when people get to your page they will be more likely to stay.

Finally, ifrepparttar 146654 keyword articles get your web page ranked higher in search engine results as they should, do not feel as if they will stay that way. There is more competition onrepparttar 146655 Web every day, which means you will have to be diligent about continuously tracking your competition, what they are doing, and where your web page ranks inrepparttar 146656 search engine results. You may have to make changes according to your competition, but this is part of business.

Paul Jesse is a retired government employee and author of numerous home business articles. It you are interested in starting a Internet home business visit:.

An Internet Marketing Secret: Using Tie-Downs to Increase Sales

Written by Mike Adams

Continued from page 1

Isn't it? Wouldn't it? Wouldn't they? Wouldn't you? Aren't they? Aren't you? Wouldn't you agree? Don't you agree? Can't you? Couldn't it? Doesn't it? Right?

If you have been marketing for very long, you have heard aboutrepparttar concept of "features versus benefits." Features are what your product has or does. Benefits are why your prospective customer would want those features. What will your product do for them? For example, if you have something that is metal instead of plastic, metal might be a feature. Butrepparttar 146652 benefit might be that it is more durable, longer-lasting, or unbreakable.

A common practice on web pages that are written as sales letters is to use a bullet list to present features or benefits. Let's just imagine a couple bullet points for some imaginary "tie-down creator" software. Most people would writerepparttar 146653 bullets as features. A couple features might look like this:

- Creates tie-downs automatically - Adds tie-downs torepparttar 146654 end of every statement in a list of statements

Not very exciting bullets, are they? (Wow... there's an example of a tie-down that I want you to say "no" to!)

Now let's imagine how someone might write a couple bullets as benefits:

- Get your prospective customers nodding their heads in agreement with every major point in your sales copy! - Get a prospect to say "yes" to almost any marketing statement of your choosing - long before you get torepparttar 146655 close!

That's an improvement over writingrepparttar 146656 marketing bullets as features, isn't it? But although that might get their interest and even get them thinking of how they could userepparttar 146657 product, it doesn't build agreement yet. Let's try wording them a little differently:

- If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it? - If you could get people saying "yes" to almost any marketing statement of your choosing - long before they even get torepparttar 146658 close - that would be valuable to you, right?

Would you agree those bullets do a better job of building both interest and agreement? (And did you catch that example of a tie-down atrepparttar 146659 beginning of a sentence?)

Now for your homework. It's time to go look at your website with a critical eye, while this article is still fresh in your mind. Are you selling features or benefits? Are you using tie-downs on marketing statements where they would help build agreement that will lead to sales? If not, you know what you need to do!

Mike Adams has been building web sites and playing with Internet marketing since 1996. Visit his site for Internet marketing tips, tools, news, articles, and resources:

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