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Bruce: Full-time income? Yes. Overnight? No. A good editor can make a very good income. To turn this job into a real moneymaker, you need to do a LOT of marketing and that takes time, some studying, a bit of trial-and-error, and a lot of motivation. But with millions of error-laden websites out there in cyberspace, there are plenty of opportunities for serious website editor to find business.
Liz: How did you decide this was a good business to make money at?
Bruce: Since I first began exploring Internet in mid-1990s, I’ve watched in astonishment as more and more businesses established their Web presence without regard to less-than-professional image they were presenting to world. I believe that’s because many small- to medium-sized businesses see Internet as a way to advertise, but they don ’t have expertise to do their own editing. I saw opportunity to offer them my services as a freelance editor, and my business took off from there. The Internet is still growing at a phenomenal rate, and I just can’t keep up with all potential business out there. I’m only half-kidding because realistically, there just aren’t that many website editors, so I don ’t have much competition. Until people pick up my eBook and start their own businesses, that is… But there’s plenty of room for all of us in this market!
Liz: What’s biggest challenge in running this business?
Bruce: Establishing a niche! Liz, you always emphasize finding your niche, and I’m in complete agreement! If a home-business owner really wants to succeed, they have to define their own niche; really focus it down. When I first started out, I targeted any and all websites. No niche there; it was way too broad. Not surprisingly, I didn’t get very much business either. I tightened my target market down slightly and did a little better, but I was still too unfocused. It wasn’t until I found a way to market my talents to a very specific group of website owners that I became recognized as somewhat of an expert and my business became successful. In my eBook in chapter titled “My Most Effective Marketing Technique,” I describe ways prospective website editor can go about defining their niche to really get business going.
The best thing about operating within a niche is that all it takes is one satisfied customer to get ball rolling. One success will lead to another, and so on until it really begins to snowball. You’ve heard expression, “Success breeds success.” Well, it’s really true. My own business is now at point where I have as much work as I can handle, and can get more anytime I want just by continuing down my list of targeted websites!
Liz: Any last words?
Bruce: I want to remind everyone that Bizymoms.com offers a Proofreading chat every Monday evening at 7pm EST. All are welcome to come in and discuss this fascinating business. We talk about both website and regular, manuscript-based, proofreading and editing. We also welcome questions and comments on Freelance Proofreading message board under Biz Ideas on Bizymoms.
For more information on how you can make money proofing websites you can purchase Bruce’s ebook, “Bizy’s Guide To Website Editing and Proofreading” at: http://www.bizymoms.com/main/?10000!0106
Liz Folger is Work-at-Home Mom Expert and author of "The Stay-at-Home Mom's Guide To making Money From Home". Her book is available at your favorite bookstore like amazon.com http://www.amazon.com/exec/obidos/ISBN=0761521496/bizymomsA/ or by calling 800-632-8676. Liz has also created a resource site for work-at-home moms at: http://www.bizymoms.com. When you visit, don't forget to sign up for the free e-newsletter.