For either types of bio you can also include photographs of many things, such as:  Yourself  Your office or manufacturing facility  Key employees  Employee of month  And any other photographs that add a personality to your site

Besides knowing about you and your company you need to include contact information. Tell them every way that you are set up for contact, such as: e-mail, phone, Fax, mailing address and any other way people can contact you. Nothing makes me more nervous, or annoyed, than going to a site and not being able to contact someone with a question I have. This contact information can be put on a "Contact" page, but you should always include your e-mail address on every page so that it's easy for people to contact you. Making it easy for people to contact you will make them feel more at easy when dealing with you. Remember when people contact you to respond quickly and courteously.

The whole purpose of this is make you come through your site, so your visitors feel they are dealing with a real, caring person instead of some impersonal website. So put your personality into your website, and make it more human.

Besides removing outdated material, you should regularly put new content on your site.

This can be done easily by putting up new articles, news related to topic of your website, contests and anything else that will keep people coming back to your site.

Putting articles on your site is an excellent way to keep it current. These articles can also be a great way to promote your business. There are sites on Internet where people go to get articles to use in their ezine or on their sites. Placing your articles on one of these content sources can be great promotion for you. Create a good, and short, promotional paragraph to go at end of your article telling readers who you are and what your business is about and be sure it includes your website address. These are also great places to find content if you can't write, or just don't have time.

Some of content sites I use are: Ideamarketers - http://www.ideamarketers.com/ GoArticles - http://goarticles.com/ NetterWeb - http://www.netterweb.com/articles/ Author Connection - http://www.AuthorConnection.com/

You can also offer a free online newsletter, just like one you're reading now. A monthly newsletter is best, but even a quarterly one will keep your name in front of your clients and potential clients. Again, just write an article to use in newsletter or use one of above article sites to find material.

Keeping your site current by removing outdated listings and adding new information will give people a reason to come back often. And with each visit they will be expose to your products and services, which increases your chances of a sale.