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Any website with this type of graphic element turns visitors off. A website logo or banner should be a static graphic or text element on
page. Online marketing surveys consistently report that animated icons and graphics on a website do not convey professionalism to visitors.
Sin #7 Hit counters Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter ever could.
Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too.
Sin #8 Use Their Own Language The reading ability of
average website surfer is in or around highschool level. If you're
next Shakespeare that's fine just don't force your visitors to read through mountains of prose that confuses them. Speak to your visitors as you'd expect they speak to each other.
Your website content needs to follow
model of TV adverts. Short and snappy. Use catchy writing. Write to be remembered. Write to entertain. Put yourself in
shoes of
surfer. What type of language and slang would they expect to find on your site. Then simply use their own language.
There's an old rule of sales:
"If I could see through John Smiths eyes I could sell John Smith what
John Smith buys".
Design your website for your visitors and not for you.

This article was provided courtesy of Affiliate-Advocate.com where you'll find tons of information on affiliate marketing ebooks and software.