CRM software makes similar attempts to categorize and study consumer behavior but I find it creepy that there are consumer spies viewing my shopping behavior in department store via security cameras as Buyology TV program showed me. Session cookies do same thing online but I can tell my browser not to accept them. My favorite online humor site is called futurefeedforward and they offered a wonderful column this week, "Wal-mart Tags Shoppers with Subcutaneous Cookies" from year 2009. View story at http://futurefeedforward.com

There's another article, "Ad Pox Cured by Branded Products" at FutureFeedForward that suggests a solution for branded product loyalty guarantees. Consumers will become ill if they can't get their beloved brands and are rapidly cured once product is purchased again. In other words, "Make Them Buy It or Make Them Miserable!" This comes to us in year 2064.

Gaining search engine visibility for small business web sites seems so much nobler, (ahem!) than selling cigarettes to teens with cartoony camels and determining consumer behavior while spying on them with video cameras in isles of supermarkets. I think we actually enjoy far more privacy online than we do in real world. My job is to get people to visit client web sites. I'll leave it to consumer anthropologists to figure out how to make them buy once they get there. Sheesh!

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.