Integration Is Key

Another factor to consider is how easily estimating software will let one go from estimate, to order, to invoice, and beyond. Without estimating/business management software, printers spend a lot time re-entering/re-writing customer or product information. Even with estimating software if you don’t have right system you could be left re-keying a lot of important information. This can be a major waste of time. That is why Cyrious Software has created their application to encompass this integration. This means first time you enter company or order information you never have to enter it in again, unless of course you need to make an update or edit. The “beyond” part is where Cyrious Software distinguishes itself from many of its competitors. Imagine having power of an entire marketing research firm at your fingertips. Cyrious gives you that power. Once you have company information and order history in Cyrious Software system, you can create queries that will allow you to separate customers into different segments, and provide you with an easy method to begin to target different markets. Once these segments are grouped, you can automatically e-mail, fax or print marketing materials to them. Whether it is a follow up letter, thank you note, or special offer, businesses can use software to help strengthen relationships with current/new customers and/or develop a stronger marketing strategy.

To get your inkjet printer to print out those outstanding photos that will last for years, you will need to purchase some premium quality paper. Depending on size, weight and quantity of premium paper, you can expect to pay from 60 cents to a dollar per page.

As a consumer, you need to know that major printer manufacturers are selling their inkjet printers at or below cost. They have adopted marketing practice used in other industries, like cell phone or razor blade. That is, they sell their initial product at cost or below and expect to make their real profits on high mark up of their consumable supplies or services.

Now, don’t get me wrong. The quality of inkjet printer photo reproductions is approaching that of traditional photo processing. The speed of inkjet printer is constantly rising. The crisp and clear text from inkjet printer is nearly equal to quality of laser print. All these are wonderful and welcomed features.

The main point I want to make is this: The real cost of printing is not purchase price of inkjet printer. You, consumer, should be informed of on-going or real cost of printing. Then, you can decide how much you really want to pay for your printing needs.

If major printer manufacturers were to charge a reasonable price (with profit) for their inkjet printer and reduce cost of their inkjet cartridges and premium paper, you would realize a substantial savings.

A well-informed consumer is a wiser consumer. If you had a way to estimate one year cost of printing, depending upon your needs, you’d be able to make a much better informed decision on what inkjet printer would best meet your needs.

Until major manufacturers change their marketing practices, you can do something about high cost of printing. There are many reputable online merchants that provide compatible inkjet cartridges and inkjet refill kits that can save you up to 85% on cost of printing. Five minutes of your time reviewing some of these companies could save you hundreds and even thousands of dollars. That would definitely help you reduce your one-year cost of printing. I thought you needed to know.