Mailing Lists – Keeping It Simple

Written by Joy Gendusa


Continued from page 1

This is a direct mail mailing list you can purchase fromrepparttar owner ofrepparttar 148970 list (such as a magazine or company) or a list broker.

3. A compiled list is a list of people who were selected to be onrepparttar 148971 list because they possessrepparttar 148972 characteristics that you askedrepparttar 148973 list broker to screen for.

Examples of characteristics used to target correctly may include age, sex, geographic location, income level, etc. These are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Case study: California based Sun Pacific Mortgage’s Forest Tardibuono found a great way to getrepparttar 148974 right direct mail mailing list for his company which has a very successful direct mail marketing strategy based on postcards and direct mail mailing lists.

“The title companies give usrepparttar 148975 mailing labels free. I’ll tell them we want allrepparttar 148976 homeowners in 95401 which is a zip we get most of our business from. So they’ll give usrepparttar 148977 mailing labels of anyone who is a homeowner from that lists. It saves money on labels and mailing lists. They’ll even limit searches to specific categories such as all homeowners from that zip who got a loan from certain companies and they’ll dorepparttar 148978 search according to that so I can really targetrepparttar 148979 public so thatrepparttar 148980 mailing will be more effective.”

Mailing lists, correctly targeted, can makerepparttar 148981 difference in a mediocre promotional campaign to a wildly successful promotional campaign. It really just depends on what you are willing to have – success or mediocrity. So which is it?

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at http://www.postcardmania.com


Increase New Customer Traffic To Your Business

Written by Joy Gendusa


Continued from page 1

Each time this happens you will receiverepparttar $25 credit and there is no limit, so feel free to go crazy referring your friends to us. If you refer enough people who become customers you could end up getting your next order FREE.”

When you set up your own referral program you will want to do two things:

First, make sure thatrepparttar 148969 incentive you offer to your customers is in proportion torepparttar 148970 price of what you are selling. If your least expensive service is $5000, then a $25 discount is probably not going to be enough to get them interested in spreadingrepparttar 148971 word.

And secondly, you need to promote it. Make sure that your customers know aboutrepparttar 148972 new reward program by:

1) Having your sales associates mention it whenever someone places an order.

2) Posting notices in your business if you have customer foot traffic.

and

3) Sending out announcements to your customer address list on a regular basis.

All of these things will help you to increaserepparttar 148973 number of customers that you receive through word of mouth, and atrepparttar 148974 same time help keep down your marketing costs. Is this a great idea or what?

Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

Rewardrepparttar 148975 customers that reward you. One ofrepparttar 148976 greatest compliments is when someone refers another or others to your business.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit her website at http://www.postcardmania.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use