This is a direct mail mailing list you can purchase from owner of list (such as a magazine or company) or a list broker.

3. A compiled list is a list of people who were selected to be on list because they possess characteristics that you asked list broker to screen for.

Examples of characteristics used to target correctly may include age, sex, geographic location, income level, etc. These are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Case study: California based Sun Pacific Mortgage’s Forest Tardibuono found a great way to get right direct mail mailing list for his company which has a very successful direct mail marketing strategy based on postcards and direct mail mailing lists. “The title companies give us mailing labels free. I’ll tell them we want all homeowners in 95401 which is a zip we get most of our business from. So they’ll give us mailing labels of anyone who is a homeowner from that lists. It saves money on labels and mailing lists. They’ll even limit searches to specific categories such as all homeowners from that zip who got a loan from certain companies and they’ll do search according to that so I can really target public so that mailing will be more effective.” Mailing lists, correctly targeted, can make difference in a mediocre promotional campaign to a wildly successful promotional campaign. It really just depends on what you are willing to have – success or mediocrity. So which is it?

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did close to $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com

3. Once you've determined which are best customers (the kind you’d like all others to emulate) and have gotten all information concerning their purchasing habits with you: Find out how they found you, where they live, what they do for a living and even what their level of income is (if it can be tactfully worked into conversation). It’s good to get this information when customers are making their purchase because they will be more likely to give it to you. If you keep customer phone numbers you could even do a short survey by phone to find out most of this info.

4. Look for Patterns - When you gather all of information you may notice that 35% of your best customers are doctors, or 50% of them come from one area of city. Whatever pattern is that you notice, take advantage of it. Do specific mailings to a list that fits same description as your best customers and you will attract more of them. A list company can find you a list that best fits so that you are mailing to those companies or individuals that are most likely to purchase.

Follow these steps and you will be able to increase you Return On Investment (ROI) from all of your marketing programs. And remember, Return On Investment is how much income you are generating from leads you get in from your direct mail marketing campaign. Marketing your business will help it grow, marketing your business to right people can get your business booming. So, tap into your goldmine!