This is a direct mail mailing list you can purchase from owner of list (such as a magazine or company) or a list broker.

3. A compiled list is a list of people who were selected to be on list because they possess characteristics that you asked list broker to screen for.

Examples of characteristics used to target correctly may include age, sex, geographic location, income level, etc. These are more fixed characteristics than response list characteristics, which are behavioral characteristics.

Case study: California based Sun Pacific Mortgage’s Forest Tardibuono found a great way to get right direct mail mailing list for his company which has a very successful direct mail marketing strategy based on postcards and direct mail mailing lists.

“The title companies give us mailing labels free. I’ll tell them we want all homeowners in 95401 which is a zip we get most of our business from. So they’ll give us mailing labels of anyone who is a homeowner from that lists. It saves money on labels and mailing lists. They’ll even limit searches to specific categories such as all homeowners from that zip who got a loan from certain companies and they’ll do search according to that so I can really target public so that mailing will be more effective.”

Mailing lists, correctly targeted, can make difference in a mediocre promotional campaign to a wildly successful promotional campaign. It really just depends on what you are willing to have – success or mediocrity. So which is it?

Each time this happens you will receive $25 credit and there is no limit, so feel free to go crazy referring your friends to us. If you refer enough people who become customers you could end up getting your next order FREE.”

When you set up your own referral program you will want to do two things:

First, make sure that incentive you offer to your customers is in proportion to price of what you are selling. If your least expensive service is $5000, then a $25 discount is probably not going to be enough to get them interested in spreading word.

And secondly, you need to promote it. Make sure that your customers know about new reward program by:

1) Having your sales associates mention it whenever someone places an order.

2) Posting notices in your business if you have customer foot traffic.

and

3) Sending out announcements to your customer address list on a regular basis.

All of these things will help you to increase number of customers that you receive through word of mouth, and at same time help keep down your marketing costs. Is this a great idea or what?

Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

Reward customers that reward you. One of greatest compliments is when someone refers another or others to your business.