If you are not familiar with this copywriting formula, I can only sugggest that you should make time to learn about it. The time, effort and even money spent in learning to write irresistable material for your ads and webpages wil turn out to be goose that lays golden egg! If you don't have time or you think you don't have ability to learn a little about this art, hire a professional. It will be money well spent!

The internet has all resources you need to learn how to write powerful ad copy. Just run a search for word 'copywriting' and you will find everything from articles, books and even professional copywriting services. Even if you only learn simple basics of copywriting, you will be many sales ahead.

Start by using magical words that sell from moment your visitors arrive. You know how impatient people can be if they don't find what they are looking for right away - so give it to them! You can always tell them about how good your company is after you have them wrapped around your virtual finger. Use magical words to make your site sell and it will soon be you who owns goose that lays those golden internet eggs!

The best thing about this is that it is absolutely free and well worth effort as most testimonials are permanent, thus giving your site a permanent free link back.

Be creative in your testimonial and honest. Word your comments in such a way, without being too obvious, as to motivate any readers to visit your site. Don't say wonderful things about a site if you don't really feel that way about it, rather move on to a site that appeals to you. Remember your own credibility is at stake here - associate your self with sites you want to be associated with!

For example, here's a testimonial I might write to a company offering internet marketing services:

"I'm webmaster for Wade's World and understand realities and difficulties involved in web site marketing. As we obviously want to provide our clients with a top rate, yet cost effective service, I found content on your site, especially Promotion section, to be extremely beneficial. It is apparent that a lot of work in design and development has gone into your site. Your content is original, overall design looks great and your site is easy to navigate. I have bookmarked your site and will be back often. Thanks for a truly great service!"

In time you should have hundreds of sites linking back to you. Your site name will be seen by visitors all over internet and more importantly, your ranking with search engine's should be very much improved!