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The best thing about this is that it is absolutely free and well worth effort as most testimonials are permanent, thus giving your site a permanent free link back.
Be creative in your testimonial and honest. Word your comments in such a way, without being too obvious, as to motivate any readers to visit your site. Don't say wonderful things about a site if you don't really feel that way about it, rather move on to a site that appeals to you. Remember your own credibility is at stake here - associate your self with sites you want to be associated with!
For example, here's a testimonial I might write to a company offering internet marketing services:
"I'm webmaster for Wade's World and understand realities and difficulties involved in web site marketing. As we obviously want to provide our clients with a top rate, yet cost effective service, I found content on your site, especially Promotion section, to be extremely beneficial. It is apparent that a lot of work in design and development has gone into your site. Your content is original, overall design looks great and your site is easy to navigate. I have bookmarked your site and will be back often. Thanks for a truly great service!"
In time you should have hundreds of sites linking back to you. Your site name will be seen by visitors all over internet and more importantly, your ranking with search engine's should be very much improved!
Holly Janion is webmaster for Wade's World Ltd, a UK web design and internet business solutions provider. For an example of Holly's work, the WWW Treasure Hunt, at http://www.wwwtreasurehunt.com is her latest creation. To contact Holly, e-mail email@example.com