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Well, they usually lose their temper a lot and can affect their relationships. They're nervous and can't concentrate on work, which in turn can make their boss angry. They're always tired and don't feel like doing anything, among other serious problems.
Now explain each problem way they can see it, hear it, taste it and feel it! Make them wish deeply that they could get rid of problem.
Are you here with me? Now it's time to give them solution: your sleeping pill!
Explain how it will help them fall asleep without waiting for hours. With your pill, every morning they wake up smiling because of a restful night. Finally, they will be rid of terrible headache they always had. They will no longer be tired at work and can finally get a raise.
Are you getting picture?
Tell them what's in it for them and your copy will sell like crazy! Now it's time for last rule...
#3. Write to One Person
Amateur copywriters think because many people read their copy, they should write to public. No! Even if all people in world were to read your copy, each of them would read it individually. So each of readers should feel you're talking to him and only him. This makes your copy have a much higher impact.
Your copy should be friendly as well. Write as if you were addressing your best friend. Don't start with "Hey, everybody". You don't use that in a personal letter, do you? Say something like "Dear Friend" and your copy will be friendly and effective. After all, you're calling him your friend.
Copywriting is an essential part of your marketing strategy. If you have a great product but don't know how to write effective copy, you won't make any sales because you can't motivate people to make a purchase.
To become a professional copywriter you need to practice a lot. The more you write, more you learn. If it takes you a long time to write your first copy, don't worry. After all, it's your first time. No one's born a copywriter. If you see that someone's copy sells like crazy, he sure has practiced very much.
Some people give up at first, when they see they can't write as well as a professional copywriter. If you've just started, you shouldn't compare yourself with experts. Instead, learn from their experience and don't make same mistakes they once made. It will save you a lot of time!
And don't forget that you should never sell a product that you don't believe in. Even if you make some sales, you're making money by lying to your customers and betraying their trust... and it's not fair at all! They've worked hard to earn every dollar and now you're taking their money for something you wouldn't ever buy yourself.
Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.