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Before hiring a mystery shopper make sure to inquire about
services that shopper has in hand, do research well before hiring. Conducting an audit of employees is a tough job as it is mandatory that they do not get prior information regarding this exercise otherwise they will not present their true picture at time of scrutiny.
A store manager keeps a vigil on his employees while they deal with customers in person and over phone. This often makes employees nervous and they become inadvertent under pressure. Instead a mystery shopper brings out true picture of employees as they perform naturally. This helps to locate fault and drawbacks of each and every employee perfectly which subsequently helps in improving customer satisfaction. Sometimes customers inquire about products over phone before coming to store. In this situation, employee’s ability to converse with them over phone, in order to convert caller into a potential customer, matters most. To locate faults of employee, some fake calls are required, and only a professional mystery shopper can do it. A store can avail same kind of services provided by companies for product distribution and marketing. Mystery shoppers are hired by companies to find out what customers think about new product that hits market.
Mystery shoppers are known by many names like virtual customers, evaluators in disguise and spotters but they solve only one purpose of enhancing customer service of a store and increasing its sales.
Joseph operates an online resource providing mystery shoppers an avenue to locate more companies to hire them for mystery shopping tasks.
