Show them their book covers with their names proudly displayed. Now they really do believe in miracles and gushing email letters from your new authors might make you doubt your own criminal credentials. Copy and paste them into your website immediately, on a page headed "Testimonials." Where else could you acquire so much free publicity available for reference when ungrateful hacks questions your motives? They'll start to worship your logo so give them a church where they can pay homage. Supply an Authors Message Board. Here they will exchange books and website links and discuss all sorts of trivial things like how grateful they are to have a book published without editing or critique. A few resident cheerleaders will emerge, thankful to be big fish in a very shallow literary pond. Eventually many will post messages that might prove thought provoking. Remove these messages immediately and ban such troublemakers from cult forum! Grateful newbies will always outnumber those who have wised up. DIVIDE AND RULE! Those messages will be amongst your website's prime assets and you will link to them ad nauseam in your standard "don't take that tone with us" email letters sent to whiners under oxymoron "Author Support." Ignore most of disparaging communications whether by email or snail mail and never use your own name in correspondence or on your website if you can avoid it. Your new names will be Author Support Team and Info Centre.

Incredible though it may seem, some of more affluent will let you mug them over and over again, while more discerning might employ a lawyer to demand return of their material. Berate them for their ignorance of publishing world, but if they carry a real threat offer to release them, but only if they sign an agreement to keep their mouths shut. Where else but in DOT COM world could you force a victim to beg to have his or her own property returned?

A Company name? Universal Publishing? Publish World? How does PublishAmerica grab you? Sounds just about right, doesn't it? But a word of caution; even Internet scams tend to have a limited life span, so when search engines that brought new customers start generating links to websites exposing your racket then you know day of reckoning is nigh. It will be painful, but you must accept fact that scam has run its course and release your writers from their contracts before you suffocate in a heap of lawsuits.

Enjoy! While it lasts.