MLM Business Opportunities: Which are legitimate and truly profitable?

Written by Debbi A. Ballard


Continued from page 1

Don?t be unrealistic and expect to make large sums of monies quickly. Any business takes time to build. However, you still must take into accountrepparttar length of time you?ve been inrepparttar 121051 business, how many hours you put in each week, if you are using effective strategies and tactics, etc. to evaluate if you are going somewhere OR onrepparttar 121052 fast track to nowhere. Only by doing this will you know if your goals aren?t being met because of YOU or because of inherent problems inrepparttar 121053 company?s comp plan and/or other weaknesses inrepparttar 121054 program and/or its administration.

These could relate to poor customer/distributor services, not getting product in a timely manner, erroneous bonus checks due to poor data processing systems, lack of substantive training programs, etc. If you are involved with a new company give them some leeway since all new companies have some ?growing pains.? The need is to distinguish between what many would consider to be normal ?growing pains? versus outright inadequate planning and poor management.

5) No one seems to really care about your success or failure. Management of a network marketing company has a responsibility to respond to its distributors. You may not always agree with their answers, but you have a right to a response. A neglected distributor force is one who often sees management up on stage encouragingrepparttar 121055 sales troops at conventions but other than that, they only seem to haverepparttar 121056 time of day for what they consider ?key? people inrepparttar 121057 upper echelons ofrepparttar 121058 sales force. Often this signals weak management. They do not understand that there will be NO leaders ifrepparttar 121059 rest ofrepparttar 121060 team feels disenfranchised and high drop out rates ensue resulting in overall volume decreasing.

A great network marketing company will always seek out ways to recognizerepparttar 121061 success of people at various ranks. Success is all relative torepparttar 121062 resources one has in starting any endeavor and one?s own personal goals. Hence, a person at a lower rank who has started with no resources (few contacts, no extra monies, no business background) but is creating a solid distributorship could be considered far more successful than someone at a higher rank who started with a lot of resources and never came close to producing what could have been done in capitalizing on those resources. A company that only recognizesrepparttar 121063 highest income earners demoralizesrepparttar 121064 rest ofrepparttar 121065 sales force.

How else doesrepparttar 121066 company show its cares?

It does this by providing ongoing substantive training, excellent support systems (online and offline) such as quality customer/distributor services, fulfillment, marketing and promotional systems along with support tools (books, tapes, etc.). If there are any major voids in these areas, such as erroneous or consistently late bonus checks or continuous back orders on products, you need to be alert.

This article addresses some ofrepparttar 121067 major factors you should consider in determining if you pickedrepparttar 121068 right MLM business opportunity. There are others.

You?ll discover what else to look for along with additional critical information as a subscriber torepparttar 121069 premier e-newsletter (free!) forrepparttar 121070 MLM industry, MyNetBrief?. See information below for how to subscribe.

Best wishes in your MLM endeavors!

Debbi A. Ballard is president of INLC (International Network Liaison Corporation), an international consulting firm forrepparttar 121071 network marketing industry. She is also president ofrepparttar 121072 Professional Association for Network Marketing (www.panm.org), a nonprofit trade association forrepparttar 121073 MLM industry. An expert witness in court cases, she is known for her research, consulting, powerful presentations and revealing articles. She has also been recognized for her volunteer work on behalf ofrepparttar 121074 industry.

Her special report on MLM compensation plans,

?SIXTY Things You Should Know about MLM Compensation Plans?

contains shocking information never before disclosed.

Find out how you could be losing monies because of what you don?t know about your comp plan. See if you may be putting yourself in legal jeopardy. Don?t be without this report no matter what your position is inrepparttar 121075 industry. This document is based on twenty years of research and actual plan development work for MLM companies by Debbi.

Click now to www.mlmcompensationplans.com for information.

At that website, you can also sign up forrepparttar 121076 free e-newsletter edited by Debbi, MyNetBrief?. This publication gives you strategies, research reports and news relevant to your MLM business. You can find Debbi?s extensive credentials there as well.

Should you wish to contact Debbi about reprinting this article on your website, you may do so by emailing her at inlc7@cs.com.

INLC and MyNetBrief are trademarks of International Network Liasion Corporation.

copyright, 2003, Debbi A. Ballard

For over twenty years, Debbi has provided consulting to MLM (multi-level marketing) companies in the U.S. and abroad. In that time, she has done extensive research, written MLM compensation plans, developed marketing strategies, and provided a myriad of other services. She has also written a book and many articles pertaining to the industry. She has spoken in the U.S. and abroad on MLM/network marketing and serves as an expert witness in court cases.


How To Measure and Improve Site Success, Part 1: Plan and Evaluate Marketing Programs

Written by Bobette Kyle


Continued from page 1

(Cost savings and earnings as a result ofrepparttar project) divided by (Dollars Invested)

IMHO, things get sticky when you try to define "cost savings and earnings as a result of a project". This is because returns from marketing investments are broader and often more abstract than returns from some other types of investments. Marketing investments result in not only direct monetary benefits, but also indirect benefits. To make matters even more difficult,repparttar 121050 indirect benefits are often intangible and difficult (if not impossible) to measure.

If you are part of a typical small business with limited resources you may be in a seemingly no win situation. Accurately computing ROI requires a detailed analysis for whichrepparttar 121051 internal resources and expertise are often lacking. Outside consultants can spend hours unearthing data and computing an accurate ROI, but this can be expensive on a small budget.

This does not mean, however, that you cannot make your best effort and use ROI as only one of several inputs into your project evaluation. When figuring ROI and evaluating project success, keep in mind that each project will realize different types of benefits. Aside from direct dollars cost and direct dollars returned, consider other potential project benefits, including how well it supports your site goals. Other aspects to consider:

Improved customer relationships.

Happier customers can represent a return on investment. This can be gauged through repeat order patterns, by a change inrepparttar 121052 number of complaints/compliments, or through customer surveys comparing pre and post project satisfaction.

Influence on off-line sales.

Online activities often have an influence on off-line transactions. You may experience sales leads originating from your Internet programs. Customers may also be driven to your off-line store as a result of online information.

Brand building.

Online activities can mean better long term growth for your brand. Market share changes, online interactions, and brand awareness surveys are some ways you can judge brand building effects.

Company growth potential.

Factor in long term growth prospects when evaluating your project. For many businesses,repparttar 121053 Internet provides access to new markets and customers. If you have a local business, for example, your Web site could extend your business far beyondrepparttar 121054 city limits.

3 Step Approach

Take into account these broader implications, pay attention to how well a program supports your site goals, and measure project results. By taking this three pronged approach, you can better choose marketing programs that will result in a successful site.

In Part 2 ofrepparttar 121055 Web Site Success Series, I look at several Web metrics, ways to measure and improve your site by understandingrepparttar 121056 data. Read "How To Measure and Improve Site Success, Part 2: Evaluate Site Activity With Web Metrics" here: http://www.websitemarketingplan.com/Arts/WebMetrics.htm

Aboutrepparttar 121057 Author

Bobette Kyle is author ofrepparttar 121058 Marketing Plan Guide "How Much For Justrepparttar 121059 Spider? Strategic Web Site Marketing for Small Budget Businesses". Read more aboutrepparttar 121060 guide here: http://www.websitemarketingplan.com/book_information.htm

Copyright 2003, Bobette Kyle. All rights reserved.

Bobette Kyle is author of the Marketing Plan Guide "How Much For Just the Spider? Strategic Web Site Marketing for Small Budget Businesses". Read more about the guide here: http://www.websitemarketingplan.com/book_information.htm


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